It’s always difficult to persuade an elite that the great unwashed might have something useful to contribute. Looks like bloggers are no different. How many weblogs are there in the UK? 100,000? 200,000? While adoption hovers at less than 1% of the online audience, the promise of the form cannot be realised, even if the other 29,800,000 are all reading them. Weblogging (like the web itself, only more so) is important – it empowers people, makes voices heard, creates dialogue, produces new ideas. It should be popular. Lots of articulate people from the blogging community argue that it’s already important (see comments to posts below) and that ‘going mainstream’ will be harmful. Elites always say this. They are almost always wrong. Weblogging is a social and creative laboratory of extraordinary power and scope. It would be a dreadful pity if it remained the hermetic domain of its founders and innovators. It’s time to let go.