If you’ve never heard of The Red Herring it might be a bit late for you to catch up. For most of the nineties and throughout the tech boom, the Herring was the absolute dead centre of the entrepreneurial universe, typifying a distinctively Californian attitude to business – one-third boundless optimism, one-third intellect and one-third nitrous oxide, I think. The magazine survives but has suffered along with the whole sector and may never regain its preeminence. I mention the Herring because its founder and publisher (and now publisher of Always On) is among us. He read my sarcastic welcome for Always On and has commented the entry.