Brands can be complicated things. This one may be a business but it’s also a national sporting figurehead wired tightly into the Italian psyche, a rich man’s plaything that most of its fanatical fans could never afford to own and the most erotically charged engineering in history.
“In the agony, it seems, was the ecstasy. Ferrari’s appeal turned out to be something subtler than a simple thirst for victory. The suffering was the story. Once the Ferrari team turned into a steamroller, the passion lost its intensity.”
(this Guardian article was written before Schumacher won the San Marino Grand Prix and permitted Italians to breathe again).