Did you know Winston Churchill’s mother had a tattoo?

Most news about Selfridges‘ new tattoo parlour mentioned the fact that Winston Churchill’s mother had a snake tattoo on one wrist, even The Guardian’s cheeky Pass Notes and the FT’s front page story (subscription required). I’m assuming the Churchill snippet was in the ‘notes to editors’ at the end of the press release. Don’t let anyone tell you PR doesn’t work. Is this the end for tattooing as outlaw art?