Is it reasonable to assume that the net and cheaper, more accessible digital media tools are making us more creative? More to the point, would it be a good thing if we were? Would a more creative society be a better one – more generous (nothing more generous than sticking your neck out in the cause of art), better at problem solving, more enterprising? Pass. No idea. I do know that lots of organisations are investing money in boosting the creativity of their people, though.
They think a more creative workforce will produce better profits. If this is true, isn’t it likely that an effort to make the wider population more creative might have a similar effect on the national economy? Could we effectively reduce expenditure on unemployment benefits, anti-depressants and incarceration if we gave more people the warm glow of making something, entertaining someone, expressing themselves? I wrote about the next generation of ‘personal creativity tools’ in The Guardian yesterday (I was filling in for the legendary Jack Schofield).