It turns out the Thresher promotion I wrote about yesterday was a fake viral campaign and, of course, it also turns out that everyone already knew so my enthusiastic Poirot-style revelation wasn’t quite so clever.
Anyway, the whole thing is so wrong on so many levels I hardly know where to begin. I think I’ll just say that it’s not OK to deceive your customers into spending money in your shop and pretending that a quite deliberate promotional campaign was an accident is not going to do more than win you a short term sales boost (a pretty big one, I’ll acknowledge). Sounds like a scam to me. Stupid Threshers.