Why don’t eCommerce platforms behave like blogging platforms?
So what do I actually want from an ecommerce platform? Well, there’s all the obvious stuff like good integration with fulfillment, stockholding and accounting; really flexible merchandising; easy addition of new SKUs and lines; outstanding usability and accessibility and so on…
Then, what I’d really like to see, beyond all that, is:
This is a work in progress, based on what I’m learning here at King of Shaves (mainly from customer care/IT/web site guru Nicky Springle). I guess I’ll add to it as I go along.