Comments on: Record label angst http://bowblog.com/2008/07/21/record-label-angst/ Sun, 04 Dec 2011 19:50:36 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Katie Streten http://bowblog.com/2008/07/21/record-label-angst/comment-page-1/#comment-1566 Katie Streten Wed, 23 Jul 2008 08:44:31 +0000 http://bowblog.com/?p=1208#comment-1566 Hi Steve, I went to a mini-conference about just this issue and with Terry McBride speaking too. But the best thing was hearing the "millenials" he had gathered to talk about their attitude to music explaining how little they cared about record company profits. However, they do understand that if there is no payment at all that makes life a tad tricky for the artists. I think the industry is paying the price for ripping us off and over-pricing music for the last 20 years, but I also believe there's a price that will work. I use e-music where you pay a subscription per month and then download 40 tracks - which ends up working out at 22p per track. (Apparently on this system most people download full albums, whereas on i-tunes they are more likely to download only tracks.) Anyway, the key thing for me about this system is that you then own the track, it's mp3 you can move it onto any device you want, no Apple-type restrictions. I have tracks I have downloaded onto my home compute moved to my mp3 player and phone, transfered to work and then could send to a friend (oops, naughty but no more naughty than buying a cd and sharing a track on a tape in the 90s). Cost + portability = value. The industry needs to appreciate our love for their artists, enable us to get hold of the music and price things reasonably and then probably 80% of punters will be happy to pay. But on the net there will always be the 20% that won't. Hi Steve,
I went to a mini-conference about just this issue and with Terry McBride speaking too. But the best thing was hearing the “millenials” he had gathered to talk about their attitude to music explaining how little they cared about record company profits.

However, they do understand that if there is no payment at all that makes life a tad tricky for the artists.

I think the industry is paying the price for ripping us off and over-pricing music for the last 20 years, but I also believe there’s a price that will work.

I use e-music where you pay a subscription per month and then download 40 tracks – which ends up working out at 22p per track. (Apparently on this system most people download full albums, whereas on i-tunes they are more likely to download only tracks.) Anyway, the key thing for me about this system is that you then own the track, it’s mp3 you can move it onto any device you want, no Apple-type restrictions. I have tracks I have downloaded onto my home compute moved to my mp3 player and phone, transfered to work and then could send to a friend (oops, naughty but no more naughty than buying a cd and sharing a track on a tape in the 90s).

Cost + portability = value.

The industry needs to appreciate our love for their artists, enable us to get hold of the music and price things reasonably and then probably 80% of punters will be happy to pay. But on the net there will always be the 20% that won’t.

]]> By: links for 2008-07-23 « Ferrar http://bowblog.com/2008/07/21/record-label-angst/comment-page-1/#comment-1565 links for 2008-07-23 « Ferrar Wed, 23 Jul 2008 08:38:51 +0000 http://bowblog.com/?p=1208#comment-1565 [...] Record label angst (tags: copyright media music online advertising) Posted by ferrar Filed in Uncategorized [...] [...] Record label angst (tags: copyright media music online advertising) Posted by ferrar Filed in Uncategorized [...]

]]> By: Steve Purdham http://bowblog.com/2008/07/21/record-label-angst/comment-page-1/#comment-1556 Steve Purdham Tue, 22 Jul 2008 07:56:29 +0000 http://bowblog.com/?p=1208#comment-1556 Hi Steve Thanks for your namecheck for We7, it is a real challenge getting the balance of ads and music right to create a free music experience for fans but a monetised one for artists etc. Fundamentally people hate ads but love free better, so the thing with We7 is we try and do everything in the open, the contract is simple you listen to the music you wnat for free, the advertisers get to 'talk' to you and the rights owners get paid. We see ourselves as a positive alternative where people can pay for great music or choose to listen free knowing rights owners get paid. As We7 we have a host of technology that over the coming year you will see it is aimed at reducing the element of intrusiveness, such as ads that match the tempo of the chosen music and ads based upon your own selection of interests to increase the context. Overall the association between ads nd music is always going to be a rocky one but at least we are trying to get out of the downward spiral and make something happen. With input from people like yourself we will hopefully get it more right than wrong Thanks again Steve CEO We7 Hi Steve
Thanks for your namecheck for We7, it is a real challenge getting the balance of ads and music right to create a free music experience for fans but a monetised one for artists etc.

Fundamentally people hate ads but love free better, so the thing with We7 is we try and do everything in the open, the contract is simple you listen to the music you wnat for free, the advertisers get to ‘talk’ to you and the rights owners get paid.

We see ourselves as a positive alternative where people can pay for great music or choose to listen free knowing rights owners get paid.

As We7 we have a host of technology that over the coming year you will see it is aimed at reducing the element of intrusiveness, such as ads that match the tempo of the chosen music and ads based upon your own selection of interests to increase the context.

Overall the association between ads nd music is always going to be a rocky one but at least we are trying to get out of the downward spiral and make something happen.

With input from people like yourself we will hopefully get it more right than wrong

Thanks again

Steve
CEO We7

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