In defense of Twitter

Top debunker Andrew Orlowski put the boot into Twitter and to poor old Rory Cellan Jones in a very entertaining way in the tech Private Eye The Register the other day. Orlowski’s kind of militant scepticism is useful. Everything new and especially fancy should be tested against an Orlowski figure (if you’ve got one handy).

And where an actual Orlowski isn’t available you should try to maintain a tiny internal Orlowski against which to test your more self-obsessed ideas (I have a tiny internal Julie Burchill who regularly comes to my aid if I drift off into hyperbole or solipsism. She’s been there since about 1979 and she usually tells me “that’s a load of wank isn’t it Steve?”).

But in this case Orlowski is actually wrong (my Burchill is quite often wrong too). Twitter is self-evidently home to a million Pooters: eager nobodies telling the world about their lovely sandwiches or their new sandals or their slight colds but they’re not important.

Twitter’s important because it’s a genuinely new mode of communication and it has characteristics that are going to be important for all the other forms of communication so we should make sure we study it carefully before we trash it:

  • It’s cyberspace. Honestly, it is. I’ve written about this before but switching on Twitter in the morning is the closest to jacking in that I’ve yet seen. As you come online you become present to tens or hundreds of people (thousands if you’re super-popular) and the people you follow likewise become present to you. The minute-to-minute experiences, feelings, knowledge and opinions of all those people become available to you for the duration of your session but all those other people don’t press in on you or aggravate you (it’s not like The Matrix, there’s no actual risk to life). In fact, unless you’re paying attention you won’t know they’re there at all (and it’s a lot less painful than getting a jack-plug fitted).
  • It’s access to human knowledge. Regular Twitterers will confirm that Google is the best place to find out the name of Salman Rushdie’s new book but that Twitter is the best place to find out if it’s any good. Likewise, if you need to decide which laptop or what kind of birthday cake to buy or even what to do when your business can’t get a loan or your dog throws up, Twitter is the place. Fast access to willing minds. Every Twitterer will provide a dozen examples of last minute advice sought and got, tech tips and recipes dispensed. It’s an awesome repository of group knowledge.
  • It’s asynchronous (but not very). On the spectrum that’s got writing a letter at one end and sending an IM at the other, Twitter is close to IM but not right next to it. Responses are quick but not so quick as to make it a pain in the neck. Lots of users are now substituting Twitter (and especially Twitter direct messages which are seen only by the recipient) for email.
  • It’s low pressure. I’ve never got on with IM. Too much pressure: a message comes in and you’ve got to bloody reply to it right there and then. Twitter’s totally different. Messages flow by, addressed only approximately (to a group of followers) and replying is 100% optional. In fact, I’d say that Twitter is close to the optimal contemporary comms platform, shaped to fit modern life perfectly.
  • It’s entertaining. I follow two kinds of Twitterers: funny ones and interesting ones. I laugh out loud half a dozen times per day. I select Twitterers who amuse me and drop the ones who don’t. And people make an effort: being funny is a critical community.

Rory wrote his own blog entry about this here.

5 thoughts on “In defense of Twitter

  1. I’d agree with all of that and add one other justification: It’s about staying in the peripheral vision of a lot of people. You stay loosely in touch with lots of people, and across what they are doing. One day, you need to know something and you remember that someone you vaguely know was thinking about it a few weeks ago. You contact them, they give you the gen. It gives us access to the best possible search engine – the carbon based lifeforms – often people we don’t know as well.

  2. Just got into twitter.. I like to think of it as free therapy.. Just let the world know what I’m doing.. I know it’s stupid, but I kind of enjoy it…

    - T

  3. I am not awarding points based on whose answer matches my definition and perception of cyberspace and the virtual experience. I am awarding points to whoever provides the most detail and justification for his/her answer. This is part of a project for my art class.Thank you for your response…!!

  4. There’s so many social networking sites out there. Cyberspace is taking over becoming today’s new addiction. Twitter is the one that I’m not using yet. I just don’t get it. So what if you haven’t slept for 3 days? Unless you’re some kind of celebrity, who cares? Get off the computer and go get some sleep.

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