Three reasons #PromsXHQ is important

Panorama taken at Prom 62, Royal Albert Hall, 1 September 2010

Radio 3 have improved the quality of their live online stream – it’s an experiment called #PromsXHQ (‘XHQ’ for Extra High Quality). For the final week of the Proms you can listen at 320kb/s AAC: a big improvement but not, on the face of it, a big deal. I think it’s important, though.Why?

1. It’s awesome. I don’t want to gush and I didn’t expect to notice much difference, but the higher quality is stunning and addictive. I’m no expert – in fact, I have cloth ears – but the additional detail is genuinely gorgeous. Listening to the Berlin Phil last night (a quite awesome Prom, by the way), tiny details of the sound jumped out with an uncanny vividness – the mental scene created by the audio seemed more complete, more involving – a quite delirious experience, in fact. A simple but massively effective product enhancement.

2. It’s from the BBC. There are 320kb/s classical streams on the net but none is from the BBC. This experiment is engineered to BBC standards, from end-to-end, with BBC professionalism and passion for the output. That’s a big deal. Audiophiles and classical fans will want to try it for that reason alone (and I like the fact that it’s a change that came from the engineers, not from a focus group or the marketing department).

3. It’s agame changer.’ This is the kind of incremental improvement that could change the behaviour of listeners. Once they’ve tried the improved service, listeners will want to drag computer and hi-fi closer together so they can run the 320 stream through their stereo or home cinema system. If that happenswidely, manufacturers will make hi-fi quality players, streaming to your stereo will become a mainstream activity, players will be incorporated into high-end integrated devices, TVs and so on. It’ll be like when LPs went stereo or when CDs arrived.

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