14 thoughts on “How do you turn young people into Radio 4 listeners?

  1. As a former Radio 4 journalist, it’s my belief that among people under 35 especially, Radio 4 can be quite a guilty secret. So they are less likely to comment on social media about the bits of R4 they love.

    I started listening to Radio 4 when I was about 23 and didn’t shout about it much at the time! When I started working on the Today programme it was astonishing how many people I knew who said, ‘Oh yeah I listen to that every morning’ – I had no idea they did before that.

  2. At the risk of teaching grandmother to suck eggs, I think Radio Four should beware of trying to pander to some notional young audience. That way lies Rocking Vicar syndrome. It should also keep in mind that one of the characteristics of a strong brand is that people’s negative perceptions of it are every bit as strong as their positive ones. My pal Simon Gulliford is a big one for Defining Moments in one’s life and he cites one as the first time he picked up a new car from the garage, found the radio tuned to Radio Two and didn’t change it. Now I know it’s tempting to say that’s all to do with the changes Radio Two made. I personally think it’s more to do with a Baby Boom suddenly being comfortable with its age. It’ll be the same with Radio Four.

  3. The problem is that contemporary marketing orthodoxy won’t let you just sit around and wait for your audience to grow into your product. You have to ‘proactively’ create your next generation of customers… (although I like the idea of going round all the second-hand car dealers and setting the radios to Radio 4 and hoping for your friend’s reaction: “hmm, they’ve used some of that ‘new car smell’ spray. And what’s this on the radio? A documentary about the music they play in lifts? Interesting…”).

  4. IF infringement is taking place then surely the rights holder is entitled to take enforcement action. It seems perverse to say that if one’s infringed patent is used in a very popular system – then one should have one’s rights restricted.Anyway, wouldn’t consumers have a remedy against RIM if the system is taken down due to patent infringement?

  5. I am very excite about this study, Lori. Believe it or not, but I have never done a study on Ezekiel – only Daniel and Revelation….This will be very interesting to go through…And you are right, we are not responsible on the reaction of others to God’s Word…only we need to share…God will do the rest..-= Iris´s last blog .. =-.

  6. ton image de chatte qui ronronne ….Mais, encore là faudrait définir sexy !!! C’est propre à chacun !!Une fille avec une paire de fuck me boots ?? …..décolettée au point d’y voir le nombril ???…On attire ce que l’on affiche !!

  7. My family, is the official “gym” family. My parents love the gym. Thank goddness, I am on the thinner side (underwieight infact), and I am hoping that I shall never ever visit a gym again. I think I can exercise at home, but it scares people because they think I might shrink someday!!

  8. Sayın Dr Pardo,Psikanaliz ve Dinamik psikiyatriyi ayırmamız gerektiğinizi düşünüyorum ve Psikanaliz olmadan psikoterapi de olamaz yorumunuza katılmıyorum. Ruh nedir sorunuzu dilim döndüğünce yanıt vereyim, ruh /akıl/bilinç) işleyen sanal bir yazılımdır, bir varsayımdır, bir tariftir, öyle bir şey muhtemelen yoktur. Müziğin en güzel açılımlardan biri olduğunda size katılıyorum. Değerli katkılarınız için size teşekkür ederim. Saygılar sunarım.

  9. 105hallo,ik ben afgelopen vrijdag geopereerd. Maar heb echt hele erge last tussen me borst,een soort steek of het gevoel alsof je een grote slok drinkt.Hebben meer mensen dit? Want het doet best zeer met ademhalen!Groeten gina21

  10. Lukas:”att du skall fÃ¥ ha det bättre är mer värt än att du räddar en annan människas liv.”Jag ansvarar inte för andra människors liv, men jag kan hjälpa till sÃ¥ mycket jag förmÃ¥r. Det är sÃ¥ verkligheten hänger ihop.

  11. so finding proof that 9/11 was an inside job done by the govt is shit to you huh? i wouldnt expect a warm fuzzy feeling from that, more like a tantrum of outrage. And if you knew anything about quantum physics you’d know that chanting around a fire actually does have at least an effect on your mind and the surrounding atmosphere. The power of the mind is a mother fucker so why not learn to harness its true potential? but what do i know, Im just a kid who needs to buzz off LMAO!!

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