Monthly Archives: September 2013

What should really modern music radio sound like?

You hope it’ll be seamlessly social: a nice, natural flow from online to on-air and back again, with social features that are as confidently crafted as the on-air stuff. Not endless shout-outs and retweets, no ‘in the next hour’ or ‘how was your weekend?’ updates. No blather, no cheesy vanity activity from presenters.

You probably want a visual element – something to watch on your phone that’s not a ‘studio cam’. Something that expands on the in-your-ears element without attempting to be TV.

You’ll want smart integration of on-demand, downloads, streaming music. Producer and presenter working to extend the life of the programme outside the slot, carrying it over onto other platforms and into other contexts, growing the show’s footprint.

But really, more than all that, you’ll want it to cut through – to feel current, confident, connected. All the tricky-to-define stuff, the real magic of a great music show that’s about authority, empathy, exactly the right blend of warmth and energy.

As ever, the laboratory for all this stuff is Radio 1, where the Saturday night schedule (which is a simulcast with 1Xtra) has just been refreshed. Younger voices, brought from other parts of the schedule, with all the stress and tension and the weight of expectations in their first night voices.

You could almost hear the senior management lurking in the studio, trying not to overstate the urgency of the update, being cool about it, reassuring everybody. But it’s a pretty big deal. Saturday night is where the competition is at its most intense, where innovation has to work hardest to sustain radio’s relevance. The stakes are high.

I’ll be listening.