Category: marketing
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It had to be King of something didn’t it?
Can’t tell you now much it cheers me up to learn that the man behind King of Shaves, my favourite shaving brand, is actually called King. I suppose whatever business…
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Forward Thinking
We live quite close to Watford which is supposed to be demographic dead centre of Great Britain so we see a lot of test marketing round here. The Lemsip people…
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Brand not dead after all
On the way to the airport Friday I found a Swiss Army Knife at the bottom of my bag. Not much of a knife (and the little tooth pick was…
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Stop the presses
It’s National Chip Week. No, really. It is. So I thought I’d bring you these lovely facts: “A portion of chips (175g) contain double the fibre, 75 times more folate…
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Google’s edgy brand
Will a Google takeover of Wikipedia be a good thing or a bad thing? Don’t ask me. I’m more interested in what Google‘s offer says about the company’s persistently geeky…
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Software stories
Anyone who does product design or marketing should read this entertaining and inspiring account of the history of a Mac software product called Audion. Why? Because a) more and more…
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Book Review: brand fanaticism
Understanding Mac users used to be quite easy. For a few years at the beginning (maybe 1984–1989) Macs were undeniably cool and undeniably better than anything else you could buy.…
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Big Idea TV advertising
I love the way these advertisers have moved their brands by claiming ownership of human values only tangentially linked to their products. Nothing cheesy or aggressive about either, though –…
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Brands brought low
Crass television advertising is not dead. In fact we seem to be enjoying a renaissance. To begin with, there are the braindead sponsorship ‘bumpers‘ (I think that’s what they’re called)…
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Ambiguity in product packaging (part 1)
But where shall I go?