Social media smog

I ran a session for Deirdre and the Chinwag crowd at the Ad:Tech conference yesterday. The theme (which we’ve covered before) was ‘micromedia’: widgets and microblogging and the atomisation of content and app functionality that’s going on out there. My speakers were: Nick Halstead, whose is an interesting entry in the social bookmarking/blog aggregation… Continue reading Social media smog

refrigeration figures

From a feature about low-tech refrigeration for rural Africa in The Ecologist I learn that “refrigerators and freezers account for 25% of the UK’s average household electricity bill” and that “US refrigerators use about 7% of all US electricity; that’s 25 large power plants’ worth”. Can these numbers possibly be right? They look to me… Continue reading refrigeration figures