I’m blogging in my professional capacity over at blogs.shave.com/digital (must do something about that picture). I’ve been figuring out what a medium-sized manufacturer with half a dozen well-known brands (like King of Shaves) ought to be doing online. We’ve come up with a cheeky strategy that actually reduces the emphasis on our own ecommerce activities… Continue reading Green ecommerce?
Why don’t eCommerce platforms behave like blogging platforms? Is it because the cool developers don’t want to work at ecommerce application developers? Is it because all the big ecommerce platforms started life the best part of ten years ago and can’t flip architectures just like that? Is it because the kind of fancy features you… Continue reading What’s wrong with eCommerce tools?