Tag Archives: Media

What’s the difference between the common platform and the web?

James Cherkoff wonders (in a comment) if my common platform isn’t really just… well… the web. It’s a good question because the web, of course, is the mother-and-father of all platforms, a place with such a richness of tools and outlets that it might seem as if it has no need of an additional layer like a common platform. But I think the answer to James’ question really is ‘no’.

The Common Platform (see, it’s already acquired a ‘The’ and Capital Letters like it’s a real thing!) is a designed overlay for the web, an elaboration. The sort of secondary functionality that all platforms sooner-or-later acquire. That’s not to say that it’s separate from or outside the web proper (not a walled garden or a locked-down proprietary thing). In fact it’s strength will lie in the fact that it is profoundly of the web.

Trying to be as ‘web-like’ as possible here I can imagine a common platform, at its simplest, as barely more than a commissioning model plus a tag-cloud. At its largest and most monolithic… It shouldn’t really be large or monolithic.

Expanding on this slightly, the Common Platform should be an organisational device plus some commissioning logic plus some kind of resource discovery gubbins and a wafer of UI to point all the different stakeholders at what they need. Bob’s Your Uncle. Job done. Public service media transformed. Next!

What is Speechification?

Here are some words I wrote to prompt me in a meeting that Russell and Roo and myself went to at the BBC yesterday. It was like the nicest pitch meeting you’ve ever been to. Lots of important and interesting people from the Internet side of the BBC asked many questions and made many suggestions: a really open and positive reaction to what we’re doing with BBC stuff at Speechification and Watchification. Thanks especially to Jem Stone and to Sophie Walpole for putting it all together.

What is Speechification?

It’s curation. For years now visionary-types have been saying that pretty soon people will be curating media. Well, we’re actually doing it. The world’s just been waiting for a large enough and accessible enough bank of content to play with. So we roam the corridors of the BBC’s archive selecting the stuff we think is really excellent, unusual or important and putting it on display at Speechification.com.

It’s cheeky. We definitely push at the edges of what it’s OK to do with BBC content and we do this not because we’re pirates or vandals but because we want to exert some gentle pressure on the corporation’s leaders to do the right thing about rights, access, archiving etc.

It’s shareholder activism. Greens who want to influence the behaviour of smokestack corporations buy a handful of shares and show up at the annual general meeting to heckle the board. We don’t own shares in the BBC but we’re licence fee-payers so we’re at least stakeholders: opinionated, supportive stakeholders.

It’s a celebration. The BBC’s speech output is one of the glories of British culture. I don’t want to sound smarmy but listening to an evening of great programmes on Radio 4 is a privilege: the kind of condensed emotional and intellectual experience that leaves you smiling without knowing exactly why. We want the world to know about this stuff.

It’s unofficial PR for the neglected stuff. Mark Damazer is on record as saying that Radio 4 doesn’t do a good enough job of marketing its own output. He’s dead right. More than once we’ve featured programmes at Speechification that go out at ungodly hours, don’t have any useful information at bbc.co.uk and weren’t important enough to warrant a press release. We’re often the only people to write about a show anywhere. For these shows we’re an unpaid marketing department. We should bill them.