Tag Archives: PR

Michael Grade whistling to keep his spirits up

The inner workings of the BBC news operation are a mystery to me (although I did get a peep into the newsroom a while ago which was very exciting) so I find myself wondering about the orgins of this item on yesterday’s Today programme. The premise is that Saturday evening primetime TV in Britain is enjoying a renaissance thanks to big live and drama franchises like X-Factor and Doctor Who. Can’t really argue with that – Saturday night TV has been brilliant for several years now and the ratings reflect that – but is it strictly news? I mean, what’s the trigger? Did something happen? Was something announced? Or did someone in the ITV press office pitch an interview with Michael Grade to the Today editors who then sought a premise for the item?

The interview itself is interesting and Grade’s always good value, although his case, which is that this represents some kind of reprieve for broadcast TV, sounds a bit thin. Let’s face it, the Saturday evening revival is almost certainly a blip in the inexorable decline of broadcast-model media produced by a burst of creativity and investment from the BBC and ITV that probably can’t be sustained (especially not by ITV during the nastiest decline in ad spending in decades). Our collective realisation that broadcast TV has real and enduring strengths in live and ‘event’ programmes will not save the medium from ultimate irrelevance – although it might defer it.

So, back to my question, how does a story like this, connected only obliquely to current events, wind up on air in Today’s peak hour? What’s the process?