Blue collar thrills

There’s a village in the flatlands of South Northamptonshire called Podington. Nearby is what used to be a US Airbase. In 1966, some locals decided to introduce the frankly weird and unsuitable US sport of drag racing to the abandoned runway and, in honour of its American roots, they called the track Santa Pod Raceway… Continue reading Blue collar thrills

Is this what they call an ‘experience brand’?

Brands can be complicated things. This one may be a business but it’s also a national sporting figurehead wired tightly into the Italian psyche, a rich man’s plaything that most of its fanatical fans could never afford to own and the most erotically charged engineering in history. “In the agony, it seems, was the ecstasy.… Continue reading Is this what they call an ‘experience brand’?