Mark Thompson at The Oxford Media Convention

Mark Thompson
Mark Thompson is Chief Exective of Channel 4. His speech at the Convention was outstanding. His principle point was that the old, Reithian language of public service means little to contemporary audiences and that a new language is now required – one that acknowledges the ‘second order’ benefits of public service ‘merit goods’. These second order benefits are the indirect ones that ripple through society, making use of network effects as they go. For an example he used Jamie’s Kitchen, whose direct public service benefits may be uncertain but which, he claims, has created a new attitude to unemployment, apprenticeship and the obligations of employers.