It had to be King of something didn’t it?

Can’t tell you now much it cheers me up to learn that the man behind King of Shaves, my favourite shaving brand, is actually called King. I suppose whatever business he’d got into it would have wound up being ‘King of…’. King of Lawnmowers, King of Cheese, King of Pants…

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Forward Thinking

We live quite close to Watford which is supposed to be demographic dead centre of Great Britain so we see a lot of test marketing round here. The Lemsip people have been trying this one out quietly. I think it needs some work…

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Stop the presses

It’s National Chip Week. No, really. It is. So I thought I’d bring you these lovely facts: “A portion of chips (175g) contain double the fibre, 75 times more folate and four times more vitamin C than an apple.” “Kate Winslet loves chips. She recently said “the perfect Saturday night for me is to get… Continue reading Stop the presses

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Google’s edgy brand

Will a Google takeover of Wikipedia be a good thing or a bad thing? Don’t ask me. I’m more interested in what Google‘s offer says about the company’s persistently geeky culture. I may be wrong but I’m about 90% sure that it hasn’t occurred to anyone at Microsoft to host Wikipedia (this would be more… Continue reading Google’s edgy brand

Software stories

Anyone who does product design or marketing should read this entertaining and inspiring account of the history of a Mac software product called Audion. Why? Because a) more and more products will be made and marketed like software (and because more and more products will actually be software), b) because the Panic team’s passion and… Continue reading Software stories

Big Idea TV advertising

I love the way these advertisers have moved their brands by claiming ownership of human values only tangentially linked to their products. Nothing cheesy or aggressive about either, though – just clever, provocative marketing. I wonder if either one of them can show a boost to sales as a result. I hope so. Unilever’s Persil… Continue reading Big Idea TV advertising

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Brands brought low

Crass television advertising is not dead. In fact we seem to be enjoying a renaissance. To begin with, there are the braindead sponsorship ‘bumpers‘ (I think that’s what they’re called) wrapped around Parkinson‘s new slot on ITV. Tightly framed mouths read ugly little poems clumsiliy themed on ‘plain speaking’ or something – about the silliest… Continue reading Brands brought low

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