Shelter brands?

Leica offers hope for stick-in-the-mud analogue brands. The gorgeous MP rangefinder camera is packaged explicitly as a device for digital refuseniks – ‘100% mechanical’ boasts the brochure. Jean-Jacques Viau, marketing manager for the MP says in the FT (I think you’ll need a subscription or a free trial) “We could be the shelter for people… Continue reading Shelter brands?