Tag: brand
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Shelter brands?
Leica offers hope for stick-in-the-mud analogue brands. The gorgeous MP rangefinder camera is packaged explicitly as a device for digital refuseniks – ‘100% mechanical’ boasts the brochure. Jean-Jacques Viau, marketing…
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Anti brand campaigners need context
UPDATE. Just read this post, in October 2022, and I’m kind of shocked. I so profoundly disagree with this post that it’s quite difficult to acknowledge that I even wrote…