Tag: branding
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Is this what they call an ‘experience brand’?
Brands can be complicated things. This one may be a business but it’s also a national sporting figurehead wired tightly into the Italian psyche, a rich man’s plaything that most…
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A distributed business
Up many flights of stairs to the not-very-glamorous offices of brainy trend-spotters Sense Worldwide. Jeremy Brown, Tom Savigar, Raj Panjwani and Inma Martinez run an unusual business, employing only 8…