Is this what they call an ‘experience brand’?

Brands can be complicated things. This one may be a business but it’s also a national sporting figurehead wired tightly into the Italian psyche, a rich man’s plaything that most of its fanatical fans could never afford to own and the most erotically charged engineering in history. “In the agony, it seems, was the ecstasy.… Continue reading Is this what they call an ‘experience brand’?

A distributed business

Up many flights of stairs to the not-very-glamorous offices of brainy trend-spotters Sense Worldwide. Jeremy Brown, Tom Savigar, Raj Panjwani and Inma Martinez run an unusual business, employing only 8 staff but with on-demand access to about 1,000 other people from a global email network of egg heads, designers, fashion victims, people watchers and journos… Continue reading A distributed business