I tried to date Hilary Rosen’s battle with the demons of high-tech. Perhaps I shouldn’t have been surprised to find this Usenet reference to her 1989 opposition to Digital Audio Tape (DAT) – perhaps the only real victim in recent years of the rights owners’ zeal. DAT was confined to a ‘pro-only’ ghetto after a prolonged battle with the music biz saw the imposition of an early DRM system and an artists’ levy. DAT is long forgotten but, with hindsight, should the rights owners have learnt from developing product for an early digital platform instead of just killing it? Would those lessons have been helpful in responding to the out-of-control misbehaviour of the new generation of digital consumers? That would be a ‘yes’.