Is this what they call an ‘experience brand’?

Brands can be complicated things. This one may be a business but it’s also a national sporting figurehead wired tightly into the Italian psyche, a rich man’s plaything that most of its fanatical fans could never afford to own and the most erotically charged engineering in history. “In the agony, it seems, was the ecstasy.… Continue reading Is this what they call an ‘experience brand’?

Innovation in weird snacks

The ingenuity of British manufacturing industry continues to impress, even if its timing doesn’t. The FT reports on an upmarket extension to the defiantly trashy Pot Noodle range from Unilever – and I mean upmarket. We’re talking Wild Scottish Salmon, Kobe Beef, Caspian Caviar and Tuscan truffles. Apart from being a bit weird, this is… Continue reading Innovation in weird snacks

Shelter brands?

Leica offers hope for stick-in-the-mud analogue brands. The gorgeous MP rangefinder camera is packaged explicitly as a device for digital refuseniks – ‘100% mechanical’ boasts the brochure. Jean-Jacques Viau, marketing manager for the MP says in the FT (I think you’ll need a subscription or a free trial) “We could be the shelter for people… Continue reading Shelter brands?

Sarcastic link title of the month award

Via demented (in a nice way) Snackpot and branding newsletter LucJam I learn from Food Navigator that targeting kids is getting more difficult. The article is interesting (lifestage vs. demographic segmentation and so on) but LucJam’s link is much more entertaining than anything in the target article: ‘Generation Y not sure what they want to… Continue reading Sarcastic link title of the month award