Tag: marketing
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Ryanair vs the world
Ryanair’s miserable, humiliating customer service (this grizzled 45 year-old seasoned traveller was reduced to tears by a nasty piece of work representing Ryanair at Cork Airport a few weeks ago)…
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Is this what they call an ‘experience brand’?
Brands can be complicated things. This one may be a business but it’s also a national sporting figurehead wired tightly into the Italian psyche, a rich man’s plaything that most…
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“a striking new bird for the future”
The last time Penguin gave its Puffin kids’ imprint a new logo was in the year I was born, 1963. In the same year Puffin published Maurice Sendak’s Where the…
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Innovation in weird snacks
The ingenuity of British manufacturing industry continues to impress, even if its timing doesn’t. The FT reports on an upmarket extension to the defiantly trashy Pot Noodle range from Unilever…
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Shelter brands?
Leica offers hope for stick-in-the-mud analogue brands. The gorgeous MP rangefinder camera is packaged explicitly as a device for digital refuseniks – ‘100% mechanical’ boasts the brochure. Jean-Jacques Viau, marketing…
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Sarcastic link title of the month award
Via demented (in a nice way) Snackpot and branding newsletter LucJam I learn from Food Navigator that targeting kids is getting more difficult. The article is interesting (lifestage vs. demographic…