Sort of Proustian, really

Germolene used to be pink. It was famously pink. People used to call it ‘pink ointment’. For generations the distinctive colour and thick, putty-like texture defined the whole category. Everybody had a tin. I bet your Mum rubbed Germolene on your various cuts and scrapes when you were a kid. So what happened? It’s not… Continue reading Sort of Proustian, really

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