Tag: racing
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Blue collar thrills
There’s a village in the flatlands of South Northamptonshire called Podington. Nearby is what used to be a US Airbase. In 1966, some locals decided to introduce the frankly weird…
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Is this what they call an ‘experience brand’?
Brands can be complicated things. This one may be a business but it’s also a national sporting figurehead wired tightly into the Italian psyche, a rich man’s plaything that most…