You hope it’ll be seamlessly social: a nice, natural flow from online to on-air and back again, with social features that are as confidently crafted as the on-air stuff. Not endless shout-outs and retweets, no ‘in the next hour’ or ‘how was your weekend?’ updates. No blather, no cheesy vanity activity from presenters. You probably… Continue reading What should really modern music radio sound like?
I love a bed. I should leave it to a radio production expert to explain what I mean by a bed, but since I don’t have one to hand, a ‘bed’ is the radio term for sound (usually music) played under the presenter’s voice during a link. In music radio it stops things going dead,… Continue reading Noisy beds