Reuters arrives. Cool departs.

I guess the warbloggers who’ve convinced themselves that hyper-objective, scrupulously neutral Reuters is an arm of the giant global liberal conspiracy will be sending their avatars to picket the news agency’s latest bureau – a virtual one covering… erm… ‘events’ in the SecondLife RPG.

Can I be the only one who thinks Reuters’ bid for digital cool is a bit lame? I don’t know what the profile of SecondLifers is so I’m just going to assume that the arrival of a Reuters bureau in town will be received a little bit like the arrival at your sixteenth birthday party of your dad wearing his nicely pressed jeans.

Categorized as Uncategorized Tagged