…if you ask me. Michel Gondry’s video for The White Stripes’ The Hardest Button to Button (helpfully ripped from TV by Ryan Cerbus because all the official versions seem to have been taken down). Discussed at Film and Video Magazine and at Gothamist (it’s a 35MB MPEG file, by the way).
Fantastic! As if the music wasn’t good enough.
Forgive me for being critical – but although I enjoyed the audio/visual experience of this music video – and I would agree that it extols many artistic virtues – I wouldn’t be to sure about it “standing out” from the crowd of this sort of genre. Sure – it stands out from the crowd of the crap that we normally get from mainstream MTV audio/video – but the first thing I thought of when I viewed this is:
* Smatterings of Credence Clearwater Revival in the tone of some of the lyrical content. And dare I say it – even smatterings of Britney Spears “telephone tone of voice”
* Smatterings of Peter Gabriel “So” (Sledgehammer) video innovation.
* A kind of “firestarter” cum “Jamiroquai” sort of underground imagery – albeit NYC and lots of girder-iron and subway – but nevertheless – didn’t strike me as being outragously original.
However, I would have to say that is absolutely brilliant! But I wouldn’t place it in the same “league” as some Pink Floyd, Dire Straits and Duran Duran audio/visual combinations.
Hope no offence caused!
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