High water mark for 4x4s?

In the news pages of yesterday’s Independent the ‘jump-suited environmentalists‘ from Greenpeace are chaining themselves to the Range Rover production line in Solihull and in the Motoring pull-out John Simister is embarrassed to be seen driving its latest product, the impressively ridiculous Range Rover Sport.

I’m still pretty sure that the 4×4 era is nearly over – these extreme examples of the form (Hummers and Navigators and Cayennes) are the final, ultra-decadent expression of the gas guzzler gene line. The market will switch its attention to new forms. The next big thing at the school gate might just be a hybrid.

2 responses to “High water mark for 4x4s?”

  1. Marco Polo

    The Prius Hybrid has been around in Japan for over a year now. No idea how sales are going tho. A recent article (Daily Yomiuri, Sat. May 14th, 2005) said that Japanese PM Koizumi is pushing for R&D on hydrogen cells.
    http://www.kantei.go.jp/foreign/koizumispeech/2004/11/14stsforum_e.html

  2. Marco Polo

    More on hybrids is here http://www.dontcrush.com/
    and here
    http://www.calcars.org/
    And, erm, isn’t Prius a Toyota??

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