Word out (but not up)

Word is a worthy and probably doomed attempt to tackle books, cinema, music, art… everything really… for literate middle-brows in one monthly magazine. It’s the first project from the stellar Development Hell team, edited by Mark Ellen and with all sorts of top names popping up throughout: David Quantick, Paul du Noyer, John Naughton. It’s even brainy enough to need a New Yorker-style front cover flap for extra copy lines and tasters.

I wish the mag well but they must get some kind of story archive onto the web sharpish. There’s enough clever, topical, unpretentious writing here to produce a lot of inbound traffic from thousands of media junkie bloggers and, these days, that could make all the difference between a hit and yet another sad fourth issue closure.