I’ve been playing with Google’s AdWords to advertise my stupid No. I do not have a Nectar Card t-shirts and Google have rejected all of my ads. To summarise: you’re not allowed to dis anyone in your ads. Not even dumb loyalty card schemes. Not even the idea of loyalty card schemes. The best bit of the rejection, though, concerns my ‘grammar’ (the text of one of my ads is in bold):
AD TEXT:
Loyalty Schmoyalty?
“No. I do not have a Nectar Card”
A t-shirt for loyalty refuseniks
bowblog.comAction taken: Suspended – Pending Revision
Issue(s): Grammar
Current: “Loyalty Schmoyalty”
Replace with: “Bowblog stuff“
Click ‘more’ for the rest of the rejection.
Hello,
Thank you for advertising with Google AdWords. After reviewing your
account, I have found that one or more of your ads or keywords does not
meet our guidelines. The results are outlined in the report below.
———————————————-
Campaign: ‘Campaign #1,’ Ad Group: ‘Nectar’
———————————————-
AD TEXT:
Don’t want a Nectar Card?
“No. I do not have a Nectar Card”
A t-shirt for loyalty refuseniks
bowblog.com
Action taken: Suspended – Pending Revision
Issue(s): Unacceptable Content
~~~~~~~~~
AD TEXT:
Loyalty Schmoyalty?
“No. I do not have a Nectar Card”
A t-shirt for loyalty refuseniks
bowblog.com
Action taken: Suspended – Pending Revision
Issue(s): Grammar
~~~~~~~~~
AD TEXT:
Say NO to loyalty cards!
“No. I do not have a Nectar Card”
A t-shirt that helps refugees
bowblog.com
Action taken: Suspended – Pending Revision
Issue(s): Capitalization
~~~~~~~~~
SUGGESTIONS:
-> Content: At this time, Google policy does not permit the
advertisement of websites that contain “language that advocates against
an individual, group or organization”. As noted in our advertising
terms and conditions, we reserve the right to exercise editorial
discretion when it comes to the advertising we accept on our site.
-> Ad Text: Your ad text includes phrases that do not meet our grammar
requirements. I suggest making the following change(s):
Current: “Loyalty Schmoyalty”
Replace with: “Bowblog stuff”
-> Ad Text: Your ad contains excessive or unnecessary capitalization. I
suggest making the following change(s):
Current: “NO”
Replace with: “No”
———————
Please read below for definitions of the issues I found:
Unacceptable Content: Google believes strongly in freedom of expression
and therefore offers broad access to content across the web without
censoring search results. Please note that the decisions we make
concerning advertising in no way affect the search results we deliver.
Grammar: Your ad text must be in logical sentence or phrase form and
cannot contain numbers, letters, or symbols in place of words. The
following are examples of guideline violations:
1.) Deals 4 U
2.) shop @ Google for low $
3.) Google Search + AdWords Advertising
Capitalization: Per the ?Ad Style & Grammar? section of our Editorial
Guidelines, we do not permit excessive or unnecessary capitalization in
your ad text, title, or Display URL. The following are examples of
guideline violations:
1.) GOOGLE ADWORDS
2.) ADWORDS.GOOGLE.com
———————
If a keyword has been disapproved, your ad(s) will no longer be
displayed for searches on this keyword.
If an ad has been suspended, please edit it based on our suggestions,
and then save your changes to automatically resubmit the ad for review.
We’re confident that these changes will improve your ad performance and
increase your return on investment.
Our goal is to help you reach your target audience and maximize your
investment. All ads are reviewed by AdWords Specialists to ensure that
our advertisers create successful, high-impact advertising in keeping
with our program?s Editorial Guidelines.
For more information about our ad requirements, please read the AdWords
Editorial Guidelines at:
https://adwords.google.com/select/guidelines.html
Please feel free to email us at adwords-support@google.com if you have
any further questions or concerns. We look forward to providing you
with the most effective advertising available.
Sincerely,
The Google AdWords Team