Yesterday I cold-called London Zoo about their online marketing. We love the zoo round here – we have an annual pass – best private club in town, if you ask me – and I think these guys could really make good use of some decent online marketing. I can’t think of a better way of promoting annual memberships and animal adoptions than with some clever digital work aimed at broadband families in the South East (and the super-glamorous Komodo dragons are arriving this summer so there’s your hook). Anyway, Natalie in the PR department told me there was no point calling because the Elephants handle marketing these days and they’ve been relocated to Whipsnade so they’re really really grumpy…
By the way, we’ll be hanging out with the creatures this Friday evening at London Zoo’s open evening, which looks like a lot of fun…
Someone gave my son a sponsored rabbit as a gift at Xmas. Now, if he is asked whether he has a pet, he says yes, a rabbit at London Zoo. Don’t forget my rabbit, he says. By god, he thinks he really has a rabbit in a cage at London Zoo. One day I will have to take him there to see it.