One thing at a time

Seth Godin links to Woot, a clever ecommerce site whose USP is the kind of gonzo experiment you can only really do online – one product per day. That’s it. Come midnight it’s history and they’re on to the next one (or earlier if they run out). Neat, but I guess it might become a kind of straightjacket like lots of high concept business ideas (although that doesn’t stop Pound Shops selling stuff that costs 9.99, I notice). The FAQ is particularly amusing:

“Will I receive customer support like I’m used to? No. Well not really. If you buy something you don?t end up liking or you have what marketing people call ?buyer’s remorse,? sell it on ebay. It’s likely you’ll make money doing this and save everyone a hassle. If the item doesn’t work, find out what you’re doing wrong. Yes, we know you think the item is bad, but it’s probably your fault. Google your problem, or come back to that product’s topic in our community and ask other people if they know. Try to call the manufacturer and ask if they know.”