Tag: economics

Permanent dread

Fear is back in British politics

The entrance to the world war two 'Report and Control Centre' in Radlett in the UK. A concrete-built structure with a large, arched, gated entrance, at the end of a short path covered with leaves and overgrown. An explanatory sign in the foreground reads: 'Radlett & District Museum HISTORIC BUILDINGS Radlett Control & Reporting Centre This Wartime Nissen hut was built in 1939 by local builder Wings, as a key point of contact for civil defence. It cost £425 to construct and has two rooms plus a toilet. Today, the structure is in good shape and in the care of Aldenham Parish Council. It has been used for storage, the restoration of a vintage motorbike and the breeding of maggots for fishing. radlettmuseum.com'

This is a guest post from my friends at Radlett Wire.

Why does Rishi Sunak want us to prepare for war? Why does Oliver Dowden want us to fill the cupboard under the stairs with tins of beans and bottled water? And what’s any of this got to do with a concrete shed in the middle of Radlett?

If you walk up Gills Hill towards the park you’ll pass a lovely bit of green called Scrubbitts Wood and if you look over the gate at the North East corner you’ll see a concrete structure that looks like an old garage or possibly an air-raid shelter. Everybody used to call it ‘the air-raid shelter’, in fact, but recently a handy sign has gone up by the gate explaining that it’s actually a World War Two ‘Report and Control Centre’.

Round enamelled sign, red with white text, reads: 'Radlett & District Museum HISTORIC BUILDINGS Radlett Control & Reporting Centre This Wartime Nissen hut was built in 1939 by local builder Wings, as a key point of contact for civil defence. It cost £425 to construct and has two rooms plus a toilet. Today, the structure is in good shape and in the care of Aldenham Parish Council. It has been used for storage, the restoration of a vintage motorbike and the breeding of maggots for fishing. radlettmuseum.com'

It’s a communications node in the wartime civil defence system. There was probably a telephone line, quite possibly female volunteer despatch riders. It’s not easy to understand why you’d put such an important bit of infrastructure in Radlett but there it is, defying the passage of time, right in the middle of the village.

Structures like this were put up all over Britain during the war, and were part of a huge – and hugely-effective – collective effort to protect Britain during what was unarguably the country’s greatest crisis for over a hundred years. Civil defence during the war was a bureacratic-voluntary hybrid, of the kind Britain is famed for. It’s how we roll, how the whole Empire was run.

The cold war

Famous still from 1984 film 'Threads' about the aftermath of a nuclear war in Britain. A man in a traffic warden's uniform has a bloody bandage with crude eye-holes covering almost his whole face. A rifle at his shoulder, dazed expression on his face.

After the war, of course, began another war. And a modernised, atomic-age version of the wartime civil defence structure came into being. One of its functions was to put the fear of God into us about nuclear armageddon. If you grew up in this period you’ll remember the public information films at the cinema and terrifying fictional visions like Threads and When the Wind Blows. Some of us are still haunted by the chilling Protect and Survive booklets you could pick up in doctor’s surgeries and libraries right up until the dissolution of the Soviet Union.

The end of history

President of the USA Ronald Reagan against a blue curtained background making a speech behind two press microphones
Amiable B-movie schlub saves world

But then amiable B-movie schlub Ronald Reagan implausibly won the cold war. Things changed, of course, and there was that odd decade during which everybody felt they could breathe again. The booklets were pulped, they scrapped the sirens and Tony Blair’s New Labour won the biggest electoral landslide in modern British history. American political scientist Francis Fukuyama famously wrote a book called ‘The End of History and the Last Man‘, published in 1992, in which he proposed that the end of the cold war and the benign economic climate signalled a definitive end to the chaos and conflict of the twentieth century. Liberal democracy had won the battle of the ideologies and would become the unquestioned norm everywhere and forever. Oops. This dreamy mood lasted about ten minutes and was finally finished off by 9/11.

War without end

A large crowd of American soldiers in full uniform with helmets and weapons against a dusty background
Americans

And we entered the era of the War on Terror (capital ‘W’, capital ‘T’). The Americans recruited a ‘coalition of the willing’ (you might not remember this but you were definitely in it) and moved onto a war footing, invading Afghanistan and then Iraq. One of those wars became the longest in American history (and both cost the lives of hundreds of British servicemen and women).

The USA is, in fact, legally and politically, still at war. A law passed in 2001, giving the President essentially unconstrained power to make war against enemies, real and perceived, is still in force, discussed periodically in the US Congress ever since but never repealed. Of course, here in Britain we just do as we’re told, so we’re effectively still at war too. The absence of a written constitution makes it much easier for UK governments to tag along with the Americans (as Tony Blair said to George Bush “I will be with you, whatever”).

A century of emergencies

The happy optimists of the last decade of the last century could hardly have anticipated the chaos and drama of the first quarter of this one. A sequence of regional and world financial crises (including the biggest one since the great depression), a hundred-year pandemic, a major European war, a widespread turn towards populism, all overlaid on the building turmoil of the climate crisis. None of this was in the plan.

And the response of the major powers – including here in Britain – has been, in almost every case, to dial up the anxiety, to legislate, to militarise and to take a variety of increasingly authoritarian actions. In an emergency, all bets are off. A government may require us to stay indoors, allow us to protest but without being a nuisance or impose long prison sentences for non-violent action. Ancient rights are suspended and recently-acquired rights are reclassified and unwound. And we can expect more of this as the multi-dimensional crisis intensifies.

But hold on, what’s this got to do with the tins of beans?

Well, Oliver Dowden, in his role as Chancellor of the Duchy of Lancaster, is in charge of resilience (in addition to a long list of other tasks, including oversight of civil contingencies, the COBRA committee and that portrait of the King…). Resilience in this case doesn’t mean bouncing back when your boss gives you a bollocking. It’s more about preparing for climate change, terrorism and war. Dowden’s brief includes flooding, heatwaves, cybercrime, sabotage by state actors and, for some reason, he’s chosen this moment to amp it all up, to dial up the anxiety and ask us to start hoarding pasta and toilet paper again.

Screenshot from UK government Prepare web site, black text against orange background reads: 'Get prepared for emergencies'

Hardly anyone noticed this but in the morning on the day of Rishi Sunak’s surprise election announcement (do you remember it? It was raining) Oliver Dowden announced something else – he announced an inexplicable new web site and a campaign to persuade us all to prepare for disaster. The web site is called ‘Get Prepared for Emergencies’ and it’s a slightly uncanny throw-back to those cold war public information booklets. There are many exclamation marks and a guide to preparing for the worst. You’ll learn how many bottles of water you should buy (three litres per person, per day, FYI), how to prepare your house for a flood and what to keep in the boot in case you need to leave home in a hurry. There’s a checklist to download.

Geopolitical dread

And this all came about a fortnight after the Prime Minister’s oddly dystopian speech warning us about, well, everything. He spoke, at his lectern, of the threat from “…gender activists hijacking children’s sex education…”, “Iranian proxies firing on British ships in the Red Sea…”, “countries like Russia weaponising immigration for their own ends…”, “criminal gangs finding new routes across European borders.” Read the speech, it’s all there: artificial intelligence, trans ideology, small boats, cancel culture, Putin’s ambitions and… nuclear anihilation.” Sunak’s painting a picture here and it’s not a happy one. It doesn’t actually mention alien invasion but we suspect it’s on a checklist somewhere.

Alien invasion movie still - spaceships hover over planet's surface, dark and frightening background

It’s hard to avoid the conclusion that the Conservatives have decided their last chance against the inevitability of defeat in July is to weaponise dread, to trigger the entire voting-age population, to reduce us to a kind of quivering electoral jelly, waiting for the catastrophe and hoping against hope that Rishi can rescue us. The logic is that this dread will cause us to cling to the Tories when it comes to placing an X in the box, that we cannot imagine a better way out of this miserable, grinding, 14-year nightmare than to vote for the people who made it.

Still from John Carpenter's film They Live. A businessaman in a pin-stripe suit and waistcoat standing at a microphone is revealed to be one of the invading aliens repressing and killing humanity. Behind him a sign reads 'OBEY'

There’s a kind of contemporary horror movie-vibe to all this. These hollow men in suits, standing at lecterns, informing us in bloodless terms that our freedoms are to be suspended and that our larders and cellars must be filled in case of catastrophe. It’s grim.

Signing the pledge

Meanwhile, Labour, of course, in closely shadowing the Conservative policy offer, must carefully match the beligerance and dread Rishi’s bringing. Yesterday Keir Starmer made it clear that he’s not just going to retain Britain’s nuclear deterrent but double down (in fact the party’s calling it a ‘nuclear triple-lock’, which is catchy). Starmer’s promise is not new. In fact it’s consistent with the stance of all UK governments since 1962. In that year Harold Macmillan and JFK signed the Nassau Agreement, permanently cementing Britain’s dependence on the US military-industrial machine. To vary this relationship would be costly and almost certainly diplomatically impossible. Every Prime Minister since then has acknowledged the geopolitical realities of the North Atlantic compact and signed on.

HMS Vigilant, the third of the Royal Navy's Vanguard Class nuclear-powered ballistic missile submarines. Dramtically backlit against a cloudy sky

Under this and most of the subsequent agreements the British nuclear deterrent is essentially a North European branch operation of the vast American one. You don’t need to be a peacenik to feel uncomfortable with this relationship, with the fact that important parts of the UK nuclear weapons system literally belong to the United States government, that Britain’s 58 warheads are considered part of a larger US-controlled pool of weapons, that targeting, maintenance and other aspects of deployment are decided by American generals and that although it might be technically possible for a British submarine captain to launch a Trident missile independently, it would be unthinkable in practical terms and could actually be stopped by a US government with a mind to do so. According to one academic, the UK’s nuclear arsenal doesn’t meet ‘the 1940 requirement‘, meaning it could not be used in a situation when the country stood alone as it did at the beginning of the second world war.

No UK government has ever had the courage to challenge this and the economics of operating an advanced nuclear weapons system – with cold-war levels of preparedness – independently of the USA is so scary that this is very unlikely to change. It’s almost certain that even if a unilateralist government were to come to power (as it nearly did in 2017, remember) it would quickly acknowledge the realities and renew the deal. This unequal relationship is a deeply entrenched aspect of the Atlantic hierarchy. It’s essentially impossible to imagine altering it, let alone abandoning it.

Fear wins again

An official photograph of Oliver Dowden MP with a British Army captain's hat crudely photoshopped onto his head
Captain Dowden is ready for action

Oliver Dowden’s stock of tinned food, Sunak’s dead-eyed scare tactics and the UK’s unvarying committment to the nuclear status quo are all aspects of the same, rigid security orthodoxy and the same increasingly hysterical emergency politics that governs our lives in the developed economies. Fear is a political currency – and when politicians deliberately and cynically mobilise our anxieties it’s a sign of their fragility. It’s undemocratic and regressive and we’re probably stuck with it.

Final act for the streamers

Netflix introduced ads and now Amazon Prime too. It’s your fault.

Screenshot of Amazon Prime home page on 4 January 2024. Prominent at the top is Saltburn

It’s a three-act drama

In act one it’s about growth—extravagent, out-of-control, venture-funded growth—you remember that. Piling on millions—hundreds of millions—of users as quickly as possible. And in this act the product improves. It has to. Features are added with no concern for cost—bigger libraries, 4K and HDR video, better sound. Data centres blossom everywhere, fast caches and CDNs eliminate latency. Distribution partners are falling over themselves to sign up, production budgets are lavish—insane, in fact (how about $58M per episode?). This is how you acquire a big audience and a chunky annuity income fast.

In act two—in the classical model—it’s crisis. Cheap money is over, we’re told, capital is withdrawn, invested elsewhere, exit horizons shorten. Services collapse or are quietly closed. Even the biggest corporations—the heroes of previous eras—admit defeat: their shabby content libraries and derivative branding weren’t up to the job. And the sheer profusion of competing services with impenetrable offers and stupid names was bound to produce a shake-out. Carnage.

Act three brings resolution—consolidation. Services are merged, prices increased and catalogues simplified. And, for users, everything gets worse. Say goodbye to 4K and password sharing. And, worse, ads are inserted. For a CFO or an investor the logic of the last one is absolutely unarguable. A huge library of video files, sitting on expensive, top-tier servers all over the world, begins to look like an under-exploited asset—or, worse, a liability. I mean they’re really not paying their way are they, all those MP4s? Just sat there, earning a bit of subscription income.

In this phase, that precious movie library is redefined as a vast store of unsold advertising inventory. And, as the economics gets nastier, not inserting ads—not sweating your asset properly—begins to look like a mug’s game. Especially when everyone else is doing it. Investors will only have one question—when are we introducing ads? In this world, the audience is also redefined.

And you, the happy punter, originally thought to be literally the ideal customer because you were ready to give Netflix or Amazon or Hulu money every month whether you used the service or not (basically a mug) begin to look a bit ‘low-yield’. Not really working hard enough for a decent return on investment. You are now the problem.

Dudes in the woods

Robin Hood is a Mediaeval superhero. He doesn’t care much about emancipation, but he loves to skip through the trees.

Gross is every year’s top-grossing movie, since 1913, reviewed.

DOUGLAS FAIRBANKS IN ROBIN HOOD, ALLAN DWAN, DOUGLAS FAIRBANKS PICTURES, 1922, 127 MINUTES. U.S. GROSS: $2,500,000.

Banner graphic for GROSS - DOuglas Fairbanks as Robin Hood in silhouette at an arched window. The word 'GROSS' and the year 1922 are overlaid

There’s something cynical about this film. It’s as if it knew it was going to be the first in a multi-decade franchise, as if it knew it was likely to create the template for the action hero; leaping, laughing and slapping entitled aristocrats and bureaucrats around with gusto. Wikipedia calls Fairbanks’ Robin Hood an “…acrobatic champion of the oppressed” which accurately expresses the balance of his interests – his vibe.

I don’t want to dwell too much on the content of this movie. It’s a genuine epic – one of the most expensive movies of the era with a huge cast and elaborate, beautifully-detailed sets and the action is joyful and often breathtaking, with really good slapstick elements that must have had audiences in stitches.

But the storytelling’s pedestrian and – with the possible exception of Sam De Grasse as brooding, bitter falcon-botherer Prince John – the acting’s unevolved. Wallace Beery throws his head back in Kingly laughter and/or fury so often I fear he must have done permanent damage to his poor neck (he was a big star, he probably had access to a full-time neck therapist back in his trailer, though).

Levelling up

Of course, what’s interesting about Robin Hood is the economics. Seriously. Is Robin an expropriative socialist? A liberal redistributionist? An effective altruist? None of the above, obviously. In this version, Robin’s an aristocrat – a feudal lord gone off the rails. He steals bags of coins and throws them randomly into crowds. This is not a planned economy. It’s levelling-up as jape. He returns from his crusade a reformed baron – a merry prankster, really – and then laughs his way around Sherwood, winning hearts and minds with his arbitrary largesse.

In this role, Fairbanks defines one end of the Robin Hood character spectrum. He’s the big-hearted if haphazard philanthropist. It’s all jumping through windows, roughing up countless chain-mail squaddies and swinging from vines (yes, vines). He overcomes the cruelty (and there is some surprising cruelty – torture, whipping, hanging…) of Prince John by means of a series of joyful flashmobs. And his generosity is that of a child – “what use do I have for money? I live in the woods!”

Yes, Magna Carta

We’re a long way from the brooding latter-day Hollywood Robin Hoods who are basically comic-book toughs – rugged individualists in Lincoln green. In Ridley Scott’s 2010 version, from right at the other end of the spectrum, Russell Crowe hacks his way across a hostile England with no apparent interest in the welfare of the peasantry. His Robin Hood is a big-picture guy, not a skipping-through-the-woods guy and the director dramatically and implausibly inserts him into history: he somehow contributes to the drafting of Magna Carta: (you have do this in a kind of Irish-Scottish-geordie accent for the full Russell Crowe effect) “If your majesty were to offer justice, justice in the form of a charter of liberties, allowing any man to forage for his hearth, to be safe from conviction without cause or prison without charge…” Achievement unlocked.

In the folklore Robin is always a yeoman – a small farmer – stripped of his land and driven into the forest. In later accounts he’s upgraded. He becomes a fallen aristocrat, acquiring the kind of glamour that’s necessary in the movies – usually just back from the crusades but unfairly robbed of his estates, sharing the woods with vagabonds and freedmen. In the middle-ages this class of landless commoner was a major threat to the dominance of the feudal lords.

The idea of an entirely free man – anonymous, unbound, without loyalty to any lord or parish – was terrifying to the elite. Landless men were harassed, imprisoned, transported, classified as vagabonds, criminalised. Harsh local laws kept the landless to the worst of the marginal land or moved them on all together. Later a law was introduced: “…that all Rogues, Vagabonds, and Beggars do on every Sabbath-Day repair to some Church and Chappel, and remain there soberly and orderly, during the time of Divine-Worship.” – a recognisable example of an authoritarian law that’s presented as a benign improvement – in this case to the observation of the Sabbath. The disciplinary yoke was tight, even at the margins.

For the aristocrats Robin of Sherwood is worse – he’s a freedman who commands the loyalty of others – of a private army, in fact. Essentially the ultimate threat to the peace and wealth of the owner class – Robin thrives outside the baronial economy and beyond the parochial pale. He ridicules the feudal status quo and must thus be chased around, fought and expelled from polite society.

Feudalist realism

But Robin is no freedom-fighter, he represents no challenge to the system and offers no alternative. He’s not a lollard or a leveller, not a utopian. He’s just a guy. A dude. He stages incursions, raids, hilarious stunts. He puts rent collectors and lieutenants in the stocks or hangs them by their braces from the trees, he liberates treasure and hands it out to the peasantry but he offers no vision of liberty or even of equity. The adjustments he makes are local, temporary, essentially trivial. Ultimately he marries with all the pomp of a prince and is accepted back into the baronial fold. Game over.

In this, of course, Robin is the model for all the movie action heroes to come – and especially for the superheroes: an over-achiever who rights wrongs, one at a time, one villain at a time. Not a liberator but a cheerful, reactionary hunk with a big heart.

  • I watched the film on YouTube. A decent print with an orchestral score. There’s a Blu-Ray.
  • You can get these reviews in your inbox over on Substack.
  • Christopher Hill’s The World Turned Upside Down is brilliant on all the vagabonds and outlaws and radicals who challenged the feudal norm at the time of the English Revolution and could be describing Robin here:
    • “Vagabonds attended no church, belonged to no organized social group. For this reason it seemed almost self-evident to Calvinist theologians that they were ‘a cursed generation’. Not till 1644 did legislation insist that rogues, vagabonds and beggars should be compelled to attend church every Sunday. Such men were almost by definition ideologically unmotivated: they could steal and plunder, but were incapable of concerted revolt.”
  • Wallace Beery, our Richard I, is probably the most interesting (and ghastly) person in the film, although now largely forgotten. In his Biographical Dictionary of Film, David Thomson calls him “the most notable example of the ugly, stupid, boorish man who was as successful in films as heroes or lovers.” This is the feature that made him a big star. The following year there’d be a sequel: Beery’s character was promoted to lead and Robin was gone all together. Between 1914 and 1916, in a series of shorts, he’d played Sweedie, a comic maid, in drag – a character he’d brought with him from vaudeville. On the Sweedie films he met and quickly married a 17 year-old Gloria Swanson – their marriage soon failed and in her autobiography she accuses him of brutally raping her. He’s a footnote in the second volume of scabrous and brilliant Hollywood Babylon – Kenneth Anger calls him, characteristically. “a turd of a toad” – and he was a drinking buddy of gangster Lucky Lucciano. He not only survived the transition to sound but dominated the new form and his highly-lucrative contract with MGM (which lasted for 20 years) made him the world’s highest-paid actor in the early-thirties. Beery made perhaps 200 films and worked until the year of his death in 1949.
  • Here’s a list of all the top-grossing films since 1913 and here’s my Letterboxd list.
  • And here’s another top-grossing list.

A cheesy romance, a seaside class-war, a vehicle for the biggest female star of the time

The actual top film of 1914 was an epic 23-part serial called The Million Dollar Mystery, which it turns out is lost (how do you lose 46 reels of smash hit movie history, I find myself wondering?). So, I watched the second-highest-grossing film of that year instead.

Black and white photo of actor Mary Pickford, sad and barefoot, sitting on the floor of her shanty home in the 1914 film Tess of the Storm Country
TESS OF THE STORM COUNTRY, EDWIN S. PORTER, FAMOUS PLAYERS FILM COMPANY, 1914, 88 MINUTES.

You’ll definitely like Tess of the Storm Country, but only because of absolutely magnetic Mary Pickford – in feisty waif mode, right at the centre of it – owning the whole thing really. She’s surrounded in this cheesy melodrama by many big slabs of men, implausible blocks of motion picture timber – all tragically rendered exactly identical (apart from their hats) by Pickford’s brilliance.

Three male characters from 1914 film Tess of the Storm Country, including, at right, the film's villain, a miserable capitalist called Deacon Elias Graves, who is joyfully reading the text of a law he's just had passed that will make life harder for the landless squatters on his beach-front land

They are either utterly unconvincing landless fishermen or slightly-more-convincing heartless landowners. The miserable, small-town capitalists involved live in the big house above the beach and resent the presence of the squatters below. The film was shot in Santa Monica and Del Mar, so this could literally be the house that Robert De Niro seemed so unattached to in Heat.

Robert De Niro, in silhouette, looks out of over the ocean from his modernist apartment in Michael Mann's film Heat

Of course, this big house is really a classic bourgeois pile, with a columned entrance and a carriage drive, indicating prosperity and respectability (surely demolished and replaced a dozen times since). It menacingly overlooks the strand where the fisherfolk’s makeshift camp cowers.

Two hefty gamekeepers holding a gun menace a fisherman they've detained on a rocky beach
Gamekeepers

Doing the actual menacing, down there in the lower, realm close to the sea, are various thugs in heavy suits – they are gamekeepers – circulating authentically, armed and dangerous, on the beach and in the squatters’ camp. In the exalted upper section of the narrative swooning ladies in hats and some callow students are also present. The intermixing of these two realms becomes a plot point.

The Great Train Robbery’s famous final shot

Tess of the Storm Country was directed by Edwin S Porter, a veteran who’d made his name with the extraordinary The Great Train Robbery. Pickford, who by this time was already essentially co-directing the films she was in, was unhappy with his old-fashioned ways. The Great Train Robbery was the absolute state of the art when it came out. But that was over ten years earlier and the haphazard, static, flat scene-making we see here was already very out-of-date.

The story is flat too, based on a best-selling news-stand romance by Grace Miller White. Pickford apparently disliked the crudity of this standard-issue morality tale – featuring the staples of the era’s melodramas: dignity in poverty, illegitimacy and extra-marital sex, love between classes, murder and a wrongly-convicted man. Hypocricy in authority also makes an appearance. She recognised a hit when she saw one, though, and signed on without further objection.

TV mobster Tony Soprano smokes a cigar in his swimming pool. He looks menacingly at the camera
Conflicted plutocrat

In movies of this period the wealthy could still be depicted as unproblematically wicked. These are not the ‘complicated’ villains of later eras, nor the conflicted plutocrats or tormented mobsters of post-depression or neoliberal America. These are simply capitalist thieves, exploiters of the vulnerable. In this film (as in others of the period) our principle villain, the head of the wealthy family at the top of cliffs, literally whips Pickford’s character Tessibel.

Tessibel Skinner (Mary Pickford) collapses, whipped by wicked businessman Elias Graves (William Walters). A distressed woman enters from the rear to try to stop him

It’s wooden but sometimes it’s actually clumsy too. There’s an arresting scene where Pickford sics a (very old and gentle-looking) dog on one of her gentleman harassers. She sends the dog off out of the left-side of the frame and, bewilderingly, it arrives, barely slathering, at its victim’s location also out of the left-side of the frame. Pickford then sets off by the same filmically impossible route, arriving in time to steal her pursuer’s gun and depart, with the dog, out of the right-side of the frame.

Inter-title from 1914 film Tess of the Storm Country reads, in dialect: "I know we ain't married, Ben, but yer ain't never kissed our baby since he cum."

The film was a massive hit, yielding many times its $10,000 budget. Pickford told a biographer it was “the beginning of my career.” She’d been making films for five or six years, including 75 for D.W. Griffith, so this is meaningful. It was one of the first movies to be made in the emerging Hollywood creative complex and the beaches are all Californian. The community described, though, is somewhere on the New England coast or perhaps even in the old country – the hokey dialect in the intertitles is something between West Country English and Newfoundland Irish. Or something.

From the other end of the modern

Italo Svevo and Adam Tooze (and Liz Truss and Kwasi Kwarteng)

The facade of a residential block in Trieste, Italy (probably 19th Century), some shutters open, some closed. A black and white photograph by Russell Davies
Trieste, by Russell Davies

So, this post originally started with a bit about how I’d read about Svevo in Franco Moretti’s The Bourgeois but I just looked in the book and there’s nothing about Svevo at all, so I literally imagined it. in his book about the real hero of modern literature, historian Franco Moretti put me on to Italo Svevo’s 1922 novel Zeno’s Conscience. So now I know it’s Anyway, Zeno’s Conscience remains a brilliant and prophetic book, whoever told me about it. In the book, with our hero, businessman Zeno Cosini, we walk the streets of Trieste, a port city at the edge of a collapsing empire and at the edge of the unfortunate 20th Century. He’s the most annoying and loveable (and most unreliable) unreliable narrator you’ll ever meet.

This narrator is a very up-to-date Austro-Hungarian. He’s an enthusiast for the latest Viennese fad psychoanalysis—we learn that he’s writing all this down for his analyst in Vienna (Doctor S, probably Sigmund Freud, who actually treated Svevo’s brother). He’s a hypochondriac who knows all the latest ailments and treatments, a chemist who knows the composition of all the new remedies, apparently in robust health but surrounded by sick people. An egomaniac – but only in the sense that you would be too, if you were writing everything down for your analyst.

And, in the text, Zeno’s right there, on the cusp of the modern, at the beginning of the long 20th Century—all that revolution, industrialisation, despoilation, globalisation—and war after war—just over the horizon.

He’s a modern man, a complicated subject like you or me, a secular bourgeois. He’s superstitious but not religious, a terrible businessman who prospers by accident. In the book he becomes a kind of comic avatar of the emerging scientific capitalism of the late 19th Century. The whole petty theatre of modern business is here: the awkwardness of foreign trade, company law, buying and selling shares (in Rio Tinto, supplier of copper to the hypermodern boom industries of electricity and telegraphy – he’s at the bleeding edge), fiddling the books (and worrying about getting caught fiddling the books), surplus stationery purchased in error, shipping and warehousing, HR dilemmas…

There’s a huge stock market loss (and an unlikely recovery), a catastrophic purchase of 60 metric tons of Copper Sulphate from a company in England, a sequence of terrible deals made from Zeno and his brother-in-law’s comically badly-run office (apparently staffed by the cast of the Carry On films—Carmen is Joan Sims, Luciano Jim Dale and Guido Kenneth Williams—change my mind).

The story ends with an intriguing perspective on the catastrophe of the Great War, from the other end of Europe—from the complicated, multi-party territorial war over Svevo’s beloved Trieste. I won’t spoil the ending but it brings the story to a grand and moving conclusion.

Anyway, I’d just finished Zeno’s story—and I’m all buoyed by his optimism, his readiness to transcend the darkness of war and death, to enter a rational new world of telephone calls, intercontinental travel, electric light and nation states—when I read Adam Tooze’s latest Substack. It’s about the latest explosion of stupidity and venality in British politics and the ripples it’s caused in the world economy in the last ten days. I experienced an unaccountable tingle of connection between the two stories.

Tooze starts with a fairly close-up view of events in Westminster and the City but his essay quickly spirals out through British and world markets and winds up in a very big (and quite bleak) picture indeed:

Does it really make sense to perpetuate a system in which disastrous financial risks are built into the profit-driven provision of basic financial products like pensions and mortgages? Yes the central bank can act as the fire brigade, but why do we such a dangerous situation as normality. Why do the smoke detectors fail again and again? And why is the house not more fire proof? It is time to ask who benefits and who pays the cost for continuing with this dangerously inflammable system.

‘The bond market massacre of September 2022’, Adam Tooze

I feel like every time Tooze sits down to document a new human catastrophe these days he can’t help observing that whatever the latest planet-scale fuck-up is, it’s actually also a symptom of something bigger and more final. His last two books documented the financial crisis (Crashed) and the pandemic (Shutdown). The next one will be about the global collapse triggered by Kwasi and Liz’s sixth-form science experiment in the UK economy. It’ll be called ‘Spavined’ or ‘Wrecked’ or ‘Knackered’ and it’ll have a big picture of the pair of them gurning in hard hats on the cover.

Svevo, who was a pal of James Joyce, documented Europe’s entry into modernity. Tooze is documenting the way out.

Podcasting—the platform battle

Picture of young man wearing headphones by Gauthier Delecroix

UPDATE 2022. I got this completely wrong – at least the bit where I decided who will win the podcast battle.

If podcasting is going to become a real business it’s going to have to leave the commercial dark ages behind, evolve some more sophisticated audio platforms and —let’s face it— pick a winner. This is the second of two posts about the evolution of podcasting. Part one is about the explosion of new formats.

How did we get here?

One of the geeky pleasures of the audio boom is the secret knowledge that the whole teetering, upside-down pyramid of podcasting stands on the back of a simple technology that’s nearly twenty years old.

It’s called RSS (which stands for Really Simple Syndication) and it was designed as the simplest possible way to share content on the web —a way to publish lists of stories so that other web sites could receive them automatically. We use the word ‘feed’ when we talk about RSS and that makes it all sound very active — as if you’re firing your content out into the cloud when you create one — but an RSS feed is really just a regularly-updated list with its own URL — a text file that’s so simple you could create one yourself, right now, if you felt like it.

RSS is simple and it’s not perfect — in its origin it was almost the definition of ‘quick and dirty’— but it’s been exceptionally effective. The fabric of the mid-period web – the explosion of sites that became the blogosphere – was essentially a product of RSS. It’s impossible to calculate the number of articles and episodes shared via RSS since the late 90s, and, although you may not know it, you’ve certainly used it — you’ll use it today, in fact.

And the lovely, unforeseeable breakthrough that made podcasting happen was a minor tweak to RSS (thank you, Dave Winer) that allowed publishers to add audio (and video) files to their article feeds. Suddenly you could syndicate your store of audio, turning it into a globally available broadcast channel with hardly any effort. Then, in 2005 when Apple allowed users to paste these RSS feeds into iTunes, the idea of ‘subscribing’ to a podcast was born and the whole thing took off.

But the simplicity that produced the extraordinarily dynamic DIY content industry we call podcasting has also radically limited it. This passive, stateless ‘publish and subscribe’ model means that publishers can know essentially nothing about who is on the other side of the transaction, downloading the audio. So, while creativity in podcast formats and content is essentially out of control, innovation in distribution, ad-tech and in understanding audiences has hardly begun.

The upside, of course, is that Podcastland, at least so far, is a near-Utopia for privacy and freedom fans. The simplicity of RSS effectively inoculated podcasting against intrusive ads, data harvesting, fingerprinting and the rest of the miserable ad-tech toolbox. At least for the time being, subscribing to a podcast is the least compromising thing you can do online. In the increasingly predatory 21st Century ad-tech landscape, RSS is a glorious 20th Century anachronism. Long may it last, cry the listeners.

For podcasters and advertisers, though, the technology is irritatingly non-dystopian. It lacks some really basic features that they’re going to need if it’s going to become a real business, a self-funding medium in its own right.

What’s wrong with podcasting now?

User data is laughably thin. There’s some subscriber data locked up in Apple’s servers but, even if you could get it, it’d be close to useless, at least from a voracious ad-tech perspective. Podcast owners can now get nice-looking listening graphs from Apple and your own server data will tell you how often each episode is downloaded but that’s essentially it. There is no equivalent for the insane level of detail you get from Facebook Insights or Google Analytics.

You’ll learn nothing useful about how people listen. Want to know where your subscribers listen? What time of day? What they’re doing on their phones while they listen? Are they running? Commuting? On holiday? And what else are they listening to? Sorry. Not happening (you can ask them, though).

You can’t serve ads with any kind of intelligence —no pre-rolls or mid-rolls, no dynamically served audio at all— so no holiday ads during the commute, no Bisto ads on the way home and no control over frequency or day part. No geotargeting, no retargeting, no tracking, no spookily accurate robo-ads, no personalisation of any kind. For the time being it’s mattress ads all the way down.

But, of course, this low-tech Eden—this splendid anachronism—is not long for this world. Be sure, the ad-tech is coming, and it’s not just commercial podcasters who want to personalise audio—public service media will want access to these tools too.

The new audio platforms are already here

There’s a generation of new podcast hosting platforms. They’re offering podcasters a way to understand their audiences and —finally —to make some money. These new platforms deal with the holes in RSS by, well, getting rid of it all together. Run a search at tech business portal Techcrunch for “new podcast platform” and you’ll get a list of a dozen new and evolving businesses —ACast, Megaphone, Anchor, BuzzSprout, Stitcher… The business models vary but the pitch is obvious. In a hundred boardrooms, this week, someone will say— “audio is the new video, something, something, true crime podcasts are like crack for millennials, something, something, there’s no Netflix for audio, something, something, the targeted ad opportunity is enormous, something, something…”

So these platforms are going to start acting like platforms. Expect them to fight it out for ownership of the big podcast brands —just like Amazon and Netflix do with the TV brands. The audio business is inevitably going to look more like the crazy mosaic of rights, territories and exclusive deals of the video business. Your latest binge listen will be on ACast or Apple Podcasts or Stitcher but not “wherever you get your podcasts.” And the abandonment of cuddly old, simple old RSS will result in a wave of new and more intrusive ad formats. Get ready for personalised ads, ads that know where you are, ads that follow you from platform to platform and —you’ll like this —ads you can’t skip.

Common sense suggests that even the fancy end of audio is never going to be worth more than a decent fraction of the video streaming business but the investors diving into podcasting now are serious about it and want to build a business with real scale. And, let’s be honest, it’s in everyone’s interest for them to succeed —the mattress ads are not going to sustain a heterodox commercial audio ecology for long and the planet’s already stretched public service providers certainly can’t do it on their own.

Realism (and good evidence from the rest of digital media) also tells us that although we’d love to see a hundred flowers bloom, the audio business is going to pretty quickly shake out to a small handful of big platforms —with one global player making the rules, setting prices, shaping supply.

Can we take an educated guess as to who that will be, though? Which of the handful of serious-looking platforms will dominate podcasting?

So who’s going to win podcasting?

All right, I’m just going to say it: it’s going to be Amazon (I’m taking bets —leave a comment if you want some of the action). “But hold on”, I hear you say, “Amazon’s audio platform is called Audible. It’s a repurposed audiobook catalogue and, despite years of effort, they haven’t made even a tiny dent on the non-audiobook business. An audio outsider like Amazon doesn’t stand a chance!”

You’re right, of course. They’re slow off the mark and Audible itself is a pretty charmless environment in which to win over the next generation of audio nuts. There’s even a reasonable chance that Amazon will just ignore the podcast revolution all together, write the whole thing off and focus on the Billions they make from retail, video and web services. But I doubt it. Here’s why it’ll be Amazon that wins podcasting:

They’re everywhere. Amazon apps —shopping, video, music, Kindle, Alexa —have hundreds of millions of installs between them. Installed on audio-ready devices and pre-loaded with credit card numbers and a detailed purchase history.

They have a billing relationship with millions of people. There are around 90M Amazon Prime accounts in the US and it’s estimated that each spends $1,300/year with Amazon (about a third of UK households are already paying members). Few have even a fraction of Amazon’s customer base, let alone paying customers. Audible itself is a subscription platform that’s cross-promoted to Prime subscribers and Amazon has made clever use of cross-promotion in launching a dozen other services over the years.

They know how to sell media to millennials. They’re no Netflix but Amazon Prime Video already reaches millions of people in podcasting’s demographic sweet spot. Audible, in fact, already commissions a small number of ‘original audio series’ (they don’t call them podcasts, of course) and cross-promoting them to the company’s other audiences will effortlessly produce the kind of listening figures that most podcasters would kill for.

They own the most promising new interface to the global store of audio. Echo is the best of the voice-controlled devices and it’s already in 11% of US homes (an adoption rate that looks similar to that of radio in the 1920s). Better yet, it turns out that audio is one of the most popular services among users (according to this RadioPlayer research, from the UK, radio is the most popular category of audio on ‘smart speakers’). The affordances are perfectly aligned. Who knew?

Their platform will permit all the scary ad-tech. No dependence on sad old RSS here so there’s nothing stopping Amazon from dynamically serving you ads, right into the audio stream —and all targeted with insane precision, because…

…let’s face it, they know everything. It’s not clear exactly what information the Audible app captures as you listen but it’s safe to assume that —in addition to Amazon’s detailed understanding of what you like to buy— they know where and when you’re listening, how often you listen, how far you get through a download, how many sessions it takes you to complete a listen. And it would be trivially easy for Audible to capture a more detailed picture, using the sensors in your smartphone to learn what you listen to while you’re working out, while you’re commuting, on your lunch break, in the woods, on an aeroplane, in bed, in the vicinity of a military base…

This level of detail —especially if passed on to producers— would profoundly change podcasting, becoming the primary influence on choice of formats, voices, themes and styles across the business —just as it has in journalism and video. More, it might secure commercial viability for an industry that, frankly, still looks shaky.

The only question, for Amazon, is going to be “how much is this worth?” If podcasting turns out to be worth a tenth of video streaming, it might be worth the engineering and marketing effort to relaunch Audible as a podcasting platform. If it’s a hundredth, they’ll hesitate and may not even bother. And, incidentally, this may explain why Amazon has been slow to capitalise on Audible’s ubiquity. Is Amazon holding back because their data tells them that podcasting’s just not worth it? I do hope not.

Bonus episode

I’m aware that I’ve left out some fairly important platforms. Not because I don’t think they’re important, although, actually, I don’t think they are quite as important. But I accept that some of these stories are going to be as interesting and influential as the big ones above…

Spotify’s Podcast offer is pretty rich but it sits alongside music uncomfortably —and there are some pretty hideous interface issues. The Swedes are about to raise a lot of money via an unusual direct listing on the NYSE, though and they could choose to blow a chunk of that money expanding their catalogue of commissioned audio content (and tidying up the UI). That would be interesting in itself, because it would represent an opportunity for institutional and retail investors to get involved in the next generation of podcasting platforms pretty directly.

Meanwhile, Who We Be, a new podcast tied to one of the platform’s big urban music playlists and presented by British DJ and broadcaster DJ Semtex, is probably a model for the next wave of speech audio from Spotify.

Soundcloud is also a podcasting company. Their stock of audio is enormous and the “wherever you get your podcasts” model means that lots of producers publish their stuff on Soundcloud automatically. But the money Soundcloud raised in 2017 is going to be devoted to keeping the company afloat and finding new focus. Building a new podcast brand is off the to-do list.

Google’s approach to podcasting is to make it another checkbox on the long list of services you can access via the mobile app. This checkbox approach commodifies the business, though, and makes it difficult to build a big, prominent brand. But we probably shouldn’t rule them out: they’ve already commissioned at least one original podcast series (although it seems to be on hiatus).

Apple’s podcast app got better in 2017. The data available to producers also improved. And no other platform can match the support the company’s podcast teams supply to producers in big markets. The charts and category pages they curate remain the primary way of finding the good stuff for listeners. There’s an obvious opportunity for Apple to convert this epic organic advantage (and a tiny shred of that enormous cash pile) into a serious new commissioning platform —although the company’s careful progress into video commissioning is probably a good guide to how this will unfold (Apple has commissioned eight TV series since hiring Jay Hunt in October last year, though).

Smartphone apps are very interesting (they’ll need a post of their own, really). They’re interesting because they can deliver a lot of the important platform benefits —a logged-in experience, dense listening data, recommendation and discovery, even a billing relationship —while piggy-backing the existing RSS-and-string-based infrastructure. No need to reengineer the distribution layer. These apps depend on the continued availability of content via the old RSS infrastructure, though, so if the big podcasts disappear into walled gardens, their catalogues will shrink and they’ll be left with only the DIY end of the market.

The podcast category in your app store is packed with interesting apps —some of which have been there for years and some of which promise an improved experience for listeners and even some income for producers (if you’re using one of these apps and you like it, leave a comment —I’d love to know which apps are doing this right).

The podcasting boom will support a complex services ecology. Lots of smaller businesses —usually with a national or niche focus —are providing services to the flourishing DIY end of the business. Hosting, audience measurement, editing, audio optimisation and —in some cases —advertising/sponsorship services. This is a good sign —a complex services ecology = a viable industry. Some of these businesses will try to scale up to become platforms. One or two might actually achieve it.

The BBC and other big broadcasters and publishers are in a tricky position. They feel an obligation to participate in the audio explosion. Some, of course, are grizzled pioneers in this business —try to count the number of online audio products launched by NPR, The Guardian and the BBC over the years and you’ll soon run out of fingers. They have big existing audiences, production talent and engineering know-how to bring to the game but they can’t easily challenge the mega-platforms on range or promotional clout. This is going to get interesting.

The first of this series of posts about podcasting is about the creative battle. Also read my 11 essentials for the modern podcast.

Picture by Gauthier Delecroix, on Flickr.

Games that disappear

godfinger

You can’t play Godfinger any more. It’s gone. ngmoco, the developer, removed the game (plus a couple of others) from app stores during February – and it’ll stop working all together at the end of this month. The raw economics of mobile gaming. But what happens to games that are packaged as apps when they’re discontinued? Looks like they disappear completely, as Jared Nelson points out on TouchArcade. No shoebox of carts under the bed, no stack of dusty DVDs, no folder of neglected binaries. Gone. Absent from the record.

The closed nature of mobile platforms means you can’t capture a binary for the archives and, unless the Library of Congress has an archiving scheme I don’t know about, this piece of intellectual labour will be removed from the record for good come April, leaving a tiny but perceptible hole in the timeline. This isn’t even a DRM story. It’s just about the mechanics of distributing entertainment in the app era. Is it important? Should we just accept it: the ruthless logic of 21st Century digital creation? Or are we going to be freaking out in fifty years when we realise we’ve built a one-way conveyor-belt to oblivion for digital work and we’re all going “what were they actually DOING back in the early twenty-first Century? They seem to have left no trace.”

David Hepworth – a Q&A about curating music

It has been my privilege, over the last few years, to write a few pieces for Britain’s best music (and arts and movies and stuff) magazine The Word – including, a couple of issues back, an article about the curation boom (my articles went the way of all flesh, of course, when David and Mark closed The Word, but here’s one about my early Internet life that I scanned).

The magazine’s publisher is David Hepworth (its editor – and the man to whom I tremblingly submit my copy – is David’s long-time publishing partner Mark Ellen). David oversees the selection of tracks for Now Hear This, The Word’s covermount CD: a monthly curatorial gem that regularly stays in our car CD player for the whole month (until the next one comes out).

I asked David a few questions about this rather successful example of 21st Century music curation (and also about his Saturday morning vinyl curation habit #platterday).

SB: tell me about the Word covermount. How does it come together each month?

DH: It’s put together by Andrew Harrison and Alex Gold with ideas thrown in by everybody else.

Are you extensively schmoozed by label PRs? Do bands send you stuff?

The record business is on the bones of its arse but you wouldn’t know that from all the stuff we get sent. Yes. PRs are instructed to try and get certain acts on the CD. it’s one of the few places where they can place unheard music and assure it gets heard.

Are there punch-ups in Word Towers about who’s on it or do you keep it all to yourself until its done?

No punch ups. You chase thirty tracks and you can’t get all of them. You might get twenty possibles which you edit down to fifteen. You need a mix.

What are the economics of the covermount? A few years ago everyone seemed to have one – and the newspapers went mad for them. How do they work?

Newspapers etc. have them for totally different reasons. They pay big money for music in order to outsell their competitors. Eventually they realised that the likes of Prince were taking them for a ride. They cost a lot of money because you have to pay mechanical royalties with them.

What’s the fate of the covermount? Will you replace it with a memory stick or a Spotify playlist?

No. It works because it’s a physical object.

Supplementary question: tell me about #platterday. Is it a model for publishing in the social media era or just what you do with a bacon sandwich on Saturday mornings?

I just got out my old deck and loved restoring the ceremony of playing black vinyl records on Saturday morning. Twitter just seemed an obvious way to share that experience. I posted a picture of a shelf full of my records and people started saying “oh play that one” which is clearly insane.

What is curation in this new sense? Is it different from being an editor?

I dunno. What I’m always trying to do is say something that doesn’t sound like the usual over-heated recommendations. It’s very hard. I find 99% of recommendations don’t actually convey anything about the nature of the thing recommended at all. They’re just endless variations on the expression “it’s brilliant!” Saying something meaningful about music is very hard, that’s why most people don’t bother.

Is there a business in it?

Shouldn’t think so.

David keeps a rather good blog of his own and curates a storytelling night called True Stories Told Live.

UPDATE: I asked David why he no longer picks the tracks himself. He says:

I did it for three years and was only too delighted to pass the job on. If you choose the tracks you have the unenviable job of writing the accompanying blurbs, which is like pulling teeth.

A parable of sorts (about the music business, I feel obliged to point out)

Dolly the cloned Sheep

The year is 1823. Nathaniel Burrell, sheep farmer, has stumbled upon a method for duplicating sheep. To cut a long story short, after years of essentially random cross-breeding he now can produce new sheep on demand at no cost. A quick twist of the tail of one of his miraculous cross-bred sheep and you’ve got a brand new one, just the like the old one, just standing there, blinking.

Burrell keeps the news to himself and makes a handsome turn selling the newly-minted sheep at the local livestock market but pretty soon people notice the smart new horse and cart in the drive and start to wonder where all the extra sheep in his fields are coming from and then a lad spies the whole process from behind a hedge and soon enough everyone knows you can get free sheep up at Nathaniel’s place.

To begin with it’s just the local miscreants but fairly soon everyone’s up there, day and night, picking up free sheep and herding them back to their own fields or back yards or box rooms. Of course, it’s not long before people figure out that the duplicate sheep have the same ability: quick twist, new sheep. Blimey.

So now everyone’s got their own and they’re busy making more for their friends. Nathaniel is pissed off. As far as he can tell, these people are stealing his stuff. “These sheep are mine!” he yells as the vicar and his wife lead four fluffy new sheep down the lane. “What do you mean, they’re yours? They’re free aren’t they?” “Yes, but they’re mine! They’re my invention, my thing!” “Does it cost you anything when I make a new one?” asks the vicar. “Well, no, but they’re still mine. And besides, I make my living from selling these bloody sheep. Nobody’s buying them now are they? Not now they can just twist-and-go!”

“I see your point, friend, but I think you’re barking up the wrong tree. Sheep are free now. I think you’re just going to have to get used to it.”

There follows a period of disquiet, during which Nathaniel makes a spirited effort to persuade the world that these free sheep are all really his. There are ups and downs. He wins a few small victories – various slow-witted judges are persuaded that the duplicate sheep actually belong to farmer Burrell, some people are even punished, although transportation seems a bit rich for the theft of a sheep that even its legal owner doesn’t actually need and even wise judges sometimes changed their minds.

Farmer Burrell even invests a few hundred guineas in an elaborate and annoying system of padlocks and sticks, which he calls SRM (Sheep Rights Management) which is meant to protect his rights by stopping people from making copies of his sheep. But the system is awkward and some people can’t get it to work at all (and it hurts the sheep) so it’s soon abandoned. Nathaniel’s not really winning the argument and the whole time people are just making more and more copies of his precious sheep.

An economist friend comes round one afternoon: “the problem with your sheep is that they’re not rivalrous any more and they have precious little excludability. They’re basically a public good now.” His friend encourages him to give up on the law suits and the nasty letters and the increasingly desperate efforts to stop people from copying his sheep. He’s just banging his head against a wall. The world has changed.

In the meantime, of course, the price of an ordinary sheep, bought in a market or at the farm gate, has fallen to a fraction of its pre-Nathaniel value and a lot of people have decided there’s no point trying to sell them at all. They’re opening innovative lamb restaurants and sheep-based circuses and generally adding value to their essentially worthless livestock. Some are given away free with another recent invention: the newspaper, some are fluffed up and sold as ‘premium sheep’ for ‘sheep collectors’. Nathaniel is resigned.

After a few years, Nathaniel has given up on making money from selling his sheep and now specialises in a range of sheep-themed experiences: a theme park, a line of clothing, club nights. It’s a blast – and he’s even making some money. And since farmer Jackson came up with a way of copying cows and farmer Finch pigs, the whole space has got a lot more competitive and everyone’s more-or-less forgotten the days when you used to have to pay for your sheep. Pay for your sheep!

Pic by Notcub.

Record label angst

If the last three generations (five years = one generation) of music industry executives had been contestants on The Apprentice they’d all have been fired by now. So many self-destructive manoeuvres, so many technological and commercial dead-ends, so little readiness to try stuff. And I speak as a supporter of the industry: I don’t believe the whole superstructure of music production, packaging and distribution could or should be swept away or that labels and publishers and collection agencies and allied trades are evil or at some kind of Darwinian inflection point.

The 100 year history of recorded music is a glorious episode in the story of human culture and we should celebrate that. The risk, though, is that the current mess turns into some kind of terminal crisis. We might easily wind up remembering that hundred-year heyday as a story with a beginning (recording, mechanical reproduction, Caruso), a middle (CDs and the shift to bits) and a particularly grisly end. Nobody wants that.

There’s a good interview over at Paid Content with Terry McBride, one of the people who could, if the industry were ready to listen to him, help save recorded music. Real wisdom there.

I’ve been really trying to get to like We7, Peter Gabriel’s latest, ad-funded, online music business, but it’s not working. There’s a lot of good stuff there and it’s all free but the ads are utterly intrusive. There’s no way around it, they just ruin the music. Every track has a short ad inserted at the beginning and sometimes this is just bizarre (try listening to Lou Reed’s miserable classic Berlin with chirpy ads between the tracks, or to Shostakovich’s vast, mournful 13th Symphony) but it quite quickly becomes utterly unbearable.

The good news is that if you download a track you’ll find that in a month’s time you can go back to the site and download it again without the ad. It’s also pretty straightforward to remove the ads yourself (and that’s not forbidden in the site’s T&Cs). But it’s all pointless. Most current or popular stuff, such as that from Sony BMG, We7’s first major label signing, can’t be downloaded anyway—you can only stream it, which makes the ads unavoidable.

So I wonder if there’s an audience that won’t be driven crazy by the ads. Is it possible that teenagers live in such an altered musical world, for instance, that they can accept commercial messages as part of an increasingly heterogeneous audio stream? If you’re accustomed to soaking up your beats from the tiny speakers in a mobile phone, maybe ads are less of an intrusion—you just tune them out. Or maybe it’s got to do with the passing of the album—ads are not a big deal if you’re not hung up on the integrity of the carrier. If you consume music track-by-track from multiple free sources they’re not interrupting anything after all: they’re just the cost of the music you love…