Johnnie Boden is a new age retailer with conservative attitudes: “In its celebration of warmth, contentment and pleasure in what one already has, Boden is the polar opposite of fashion’s cold, restless, youth-obsessed hunger for the new” (The Guardian). You may not like his stuff but you’re going to be buying your clothes the Boden way soon enough.
In which I try, after 25 years of blogging, to drop my ironic stance a bit.