Well I was just going into a sort of reverie about the lovely new Sony ad and thinking things like “I wonder if that’s what big brand advertising is for these days: making us smile once in a while” and stuff like that. I mean I really would be happy to watch ads like the Play-Doh bunnies (which are actually made of Plasticine) indefinitely and I am so much better disposed towards Sony (and to Honda and Orange and all the other dreamy elegiac reverie merchants out there) when they do nice things like this. Anyway, then someone told me that some illustrators are claiming the colourful urban bunnies idea was theirs and now I’m feeling much sadder. What a disappointment.