I wrote a piece for The Guardian. I was asked to to write about what I might do next but it was rushed and I wound up cataloguing the current buzzwords – Wi-fi, Social Software, Web Services and Moblogging. I mean it when I say these are the things that excite me right now but the problem with this kind of list is that what you actually wind up doing might belong to one or more of these big technology categories but what really defines your venture is impossible to capture in advance. another.com, for instance, belonged to the ‘web-based email’ category and also to the ‘identity services’ category but what made it unique was something else all together – something to do with personalisation, fun, youth, lack of deference and resistance to categorisation. You just can’t capture all that stuff in a ‘what’s next’ piece.
In which I try, after 25 years of blogging, to drop my ironic stance a bit.