Borrowed beliefs

So it turns out that Michael Howard’s ‘beliefs’ weren’t borrowed from a tea-towel or a greetings card motto or the dreadful ‘desiderata‘ at all, but from the grimly pompous words of robber barron/penitent philanthropist John D Rockefeller Jnr, from 1941. Although the content has been changed, the structure is identical and Howard’s designers even chose that unlikely classical typeface to match the one used to carve Rockefeller’s message in stone.