My friend Richard called from Australia. Richard is a futurologist (no, really, he is). He publishes the very groovy What’s Next, which watches trends, and has a column in Fast Company Magazine. Anyway, presumably because he’s a trend watcher, he asked me: “so what’s going on in Britain then?” and I was basically stumped. “Er. Michael Howard Hypnotist Shylock thing. Gordon Brown. No. John Reid. Oh I know… er… no. I forgot.” So I’ve been thinking about it since then. What is going on in Britain? If you were asked by a foreigner what was going on here right now, what would you say?
In which I try, after 25 years of blogging, to drop my ironic stance a bit.
Well, arriving from Helsinki this morning gave me the impression that the most important things (criteria = W.H. Smith display ads) are “JADES NEW BOOBS”
I thought it was Robert Kilroy-Silk that got new boobs…
What’s Next
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