David Hepworth – a Q&A about curating music

It has been my privilege, over the last few years, to write a few pieces for Britain’s best music (and arts and movies and stuff) magazine The Word – including, a couple of issues back, an article about the curation boom (my articles went the way of all flesh, of course, when David and Mark closed The Word, but here’s one about my early Internet life that I scanned).

The magazine’s publisher is David Hepworth (its editor – and the man to whom I tremblingly submit my copy – is David’s long-time publishing partner Mark Ellen). David oversees the selection of tracks for Now Hear This, The Word’s covermount CD: a monthly curatorial gem that regularly stays in our car CD player for the whole month (until the next one comes out).

I asked David a few questions about this rather successful example of 21st Century music curation (and also about his Saturday morning vinyl curation habit #platterday).


SB: tell me about the Word covermount. How does it come together each month?

DH: It’s put together by Andrew Harrison and Alex Gold with ideas thrown in by everybody else.

Are you extensively schmoozed by label PRs? Do bands send you stuff?

The record business is on the bones of its arse but you wouldn’t know that from all the stuff we get sent. Yes. PRs are instructed to try and get certain acts on the CD. it’s one of the few places where they can place unheard music and assure it gets heard.

Are there punch-ups in Word Towers about who’s on it or do you keep it all to yourself until its done?

No punch ups. You chase thirty tracks and you can’t get all of them. You might get twenty possibles which you edit down to fifteen. You need a mix.

What are the economics of the covermount? A few years ago everyone seemed to have one – and the newspapers went mad for them. How do they work?

Newspapers etc. have them for totally different reasons. They pay big money for music in order to outsell their competitors. Eventually they realised that the likes of Prince were taking them for a ride. They cost a lot of money because you have to pay mechanical royalties with them.

What’s the fate of the covermount? Will you replace it with a memory stick or a Spotify playlist?

No. It works because it’s a physical object.

Supplementary question: tell me about #platterday. Is it a model for publishing in the social media era or just what you do with a bacon sandwich on Saturday mornings?

I just got out my old deck and loved restoring the ceremony of playing black vinyl records on Saturday morning. Twitter just seemed an obvious way to share that experience. I posted a picture of a shelf full of my records and people started saying “oh play that one” which is clearly insane.

What is curation in this new sense? Is it different from being an editor?

I dunno. What I’m always trying to do is say something that doesn’t sound like the usual over-heated recommendations. It’s very hard. I find 99% of recommendations don’t actually convey anything about the nature of the thing recommended at all. They’re just endless variations on the expression “it’s brilliant!” Saying something meaningful about music is very hard, that’s why most people don’t bother.

Is there a business in it?

Shouldn’t think so.


David keeps a rather good blog of his own and curates a storytelling night called True Stories Told Live.

UPDATE: I asked David why he no longer picks the tracks himself. He says:

I did it for three years and was only too delighted to pass the job on. If you choose the tracks you have the unenviable job of writing the accompanying blurbs, which is like pulling teeth.

Sublime Audio

Here’s a piece I’ve just written for The Guardian about music.

For ordinary human beings, music is the closest we come to the sublime. The history of recorded music is the history of better and better access to the sublime.

We have the recording industry to thank for this. In little more than a hundred years, the stable musical universe of Church and hearth has been blown apart. Music is everywhere and anyone in any reasonably developed place can be exposed to hours of new and varied music daily.

Much of the music we listen to now would not even have been possible without the recording industry. Music and recording technologies have worked together.

As a result, the contribution of the recording industry to the fund of human happiness cannot be underestimated. Which other business can claim ‘bliss’ as a day-to-day value? There can be few better examples of the role technology can play in social and cultural change. Music, and our lives, have been immeasurably improved by the efforts of the music business. So it’s doubly disappointing to watch the recording industry missing an epic opportunity, perhaps on the scale of the recorded music revolution itself.

The latest giant misstep involves a new CD format called ‘Super Audio’. To understand why Super Audio is a misstep you need to understand how the listening habits of music fans are changing. And for this purpose I’m going to invite you into my kitchen. On the counter by the breadbin is a two year-old Macintosh computer with a flat screen – our ‘Kitchen Cube’. On the Cube Apple’s excellent iTunes MP3 application cleverly catalogues over 35Gbytes of recorded music – 23 days of continuous music, it tells me. Almost all of this music has come from the big stack of CDs now gathering dust in our sitting room. To call this Macintosh our jukebox is to hugely understate its meaning to us. To this machine my wife and I have entrusted 8,000 tracks by hundreds of artists – a vivid summary of our lives as influenced by music.

The kitchen is the social hub of our home. We spend most of our time there and since we’ve added music to the room we listen to more of it, from a greater variety of artists and sources than ever before and we listen to it in very different ways.

It takes a while for old musical habits to fade. In the early days, choosing something to listen to would be much like choosing a CD. Think of an artist, flick through the library for an album. Double click to play. With time, though, new ways of selecting sounds emerge. How about dialling up a mood or an ambience? Type ‘happy’ (65 tracks by 47 artists) or ‘light’ (37 tracks) or something more abstract like ‘you’re’ (32) or ‘red’ (24) into iTunes and see what you get – a playlist linked across genres, periods and artists by a loose, often surpising, theme – creating unexpected connections. Tighten the theme for something more specific or just ‘shuffle’ the entire library for one surprise after another. Or play only the tunes you’ve listened to most in the last few weeks – or only the ones you’ve never listened to. This is a radically different way of encountering music and one that I don’t need to tell you is not possible in any other format.

So we, like millions of others, are busy inventing a new relationship to music, weaving it more tightly into our lives. Remarkably, though, all of this has been done despite the recording industry – it might even be illegal. And Super Audio, the latest development in the ongoing drama of ‘geeks vs. suits’ is a particularly insidious twist. You see, Super Audio CDs won’t play in a PC so I can’t add the apparently pristine sound from these discs to my library. So, as the ‘digital hub’ takes hold and early adopters reorganise their musical lives around MP3s, the industry is planning to take us down a new technological dead end. Instead of adapting to new habits – coming up with a way to charge for file sharing, for instance – they have devoted millions to a spurious enhancement to quality inaudible to ordinary music fans and left the next generation of eager consumers out in the cold. Far from bringing us closer to the sublime, the record business is ready to close it down.