Up many flights of stairs to the not-very-glamorous offices of brainy trend-spotters Sense Worldwide. Jeremy Brown, Tom Savigar, Raj Panjwani and Inma Martinez run an unusual business, employing only 8 staff but with on-demand access to about 1,000 other people from a global email network of egg heads, designers, fashion victims, people watchers and journos (Sensers, they’re called). Very contemporary, very distributed, very cool. Sense recently spawned a clutch of pretty good new weblogs too.
In which I try, after 25 years of blogging, to drop my ironic stance a bit.