Anyone who does product design or marketing should read this entertaining and inspiring account of the history of a Mac software product called Audion. Why? Because a) more and more products will be made and marketed like software (and because more and more products will actually be software), b) because the Panic team’s passion and sense of fun should be a model for any product team, c) because story telling should be more important in product marketing and d) because this kind of honesty and modesty is rare in business and should be encouraged…
In which I try, after 25 years of blogging, to drop my ironic stance a bit.