Most of the Snipperoo gang spent the last two days in the smelly, decrepit Olympia 2 exhibition hall at a show called ad:tech. London doesn’t have any decent exhibition venues and Olympia must be the least pleasant on planet earth. The atmosphere was… er… enhanced by the presence at the show of dozens of gaming and casino businesses with their retinues of semi-naked babes and sweaty blokes giving out lap dancing flyers.
The shabby, inaccessible venue was built when trade exhibitions typically featured a hall full of steam looms and tweedy men demonstrating agricultural machinery. The silver lining? We met loads of a) developers whose creativity will flood the widgeverse with… er… widgets (including several real, live beta testers) and b) lots of media owners and potential distribution partners who really seemed to get the Snipperoo doctrine. We’re inspired.