The ingenuity of British manufacturing industry continues to impress, even if its timing doesn’t. The FT reports on an upmarket extension to the defiantly trashy Pot Noodle range from Unilever – and I mean upmarket. We’re talking Wild Scottish Salmon, Kobe Beef, Caspian Caviar and Tuscan truffles. Apart from being a bit weird, this is textbook product innovation and a real sign of vitality in the sector but would you launch a new convenience food in the middle of a war? (The Confectionery Early Warning boys over at Snackspot have already issued their verdict, naturally).
Update: of course, I clocked this one as an April fool, no problem. Honest. To be really honest, I’d read the FT front to back and satisfied myself that there were no April Fool jokes in it. I think I’d convinced myself it must be something to do with the war…